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MEDIA ANALYSIS: MYSTERY CV

1980: Joins The Guardian, rising to display manager 1989: Quits The Guardian to be advertising director on The Sunday Correspondent 1990: Tiring of newspapers, moves to fashion glossy, Elle 1992: Tiring of fashion glossies, moves to IPC s TV Times 1994: Moves to TV Times ...

DIARY: EVENING OUT WITH ... LOADED - This bunch of blokes isn’t as laddish as you’d expect

fashion, he argues, saying we wouldn t have a clue how to dress if soccer fans hadn t adopted Italian ... with fashion clients - then he developed an addiction to ham-and-cheese croissants. Rugby and golf ...

McCann works with fashion hotshot on Motorola campaign

s hottest designers, Matthew Williamson, who is showing at London Fashion Week this week....McCann-Erickson London has created a print campaign for Motorola in conjunction with one of London s hottest designers, Matthew Williamson, who is showing at London Fashion Week this week ... , to suggesting models and photographers, and styling the shoots. During London Fashion Week advans ...

CAMPAIGN DIARY: Equestrian fashions

We were impressed to hear that Abbott Mead Vickers BBDO s account director, Sue Garrard (below), had entered her horse, Flair, in the National Dressage Championships at Stoneleigh this month, and even more impressed with her devotion to her clients.

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become

and the ever-intensifying competition on the high street have forced fashion retailers to use every weapon...spending and the ever-intensifying competition on the high street have forced fashion retailers to use ... be part and parcel of fashion PR. But the fashion houses and retailers of the 1990s have brought PR ... our collections as the fashion press would judge them, he says. With consumers more ...

ANALYSIS: Brand Building - Harder times beckon for the themed cafes/They opened to great fanfare, but the themed eateries that enjoyed such success earlier in the decade have fallen on hard times. Now some are looking to PR to get back on track

of Planet Hollywood, The Fashion Cafe and Hard Rock Cafe had willing punters queuing outside...of Planet Hollywood, The Fashion Cafe and Hard Rock Cafe had willing punters queuing outside ... . The Fashion Cafe has gone into receivership, Planet Hollywood has filed for protection against its creditors ... , but with experience of working for both Planet Hollywood as in-house PR manager, and at The Fashion Cafe on a ...

CAMPAIGN REPORT ON EUROPEAN MEDIA: Holy grails of European media - Hits in some countries can easily become misses when exported to others Tracey Taylor profiles domestic success stories and identifies the pitfalls and potentials of cross-border expansion

Cloning has become fashionable in the media world. Publishers and broadcasters with proven media...Cloning has become fashionable in the media world. Publishers and broadcasters with proven media ... that men in continental Europe are a different breed, more interested in high fashion than smut ... with Mannen Vogue and Uomo Vogue, but these are largely driven by an interest in fashion and therefore ...

COMPANY: AN EXPERT’S VIEW - Frivolous or serious? The young women’s title can’t decide, Mairi Clark writes

s interest magazine nor a fashion title. It lacks the bite of its sister magazine, Cosmopolitan, yet also lacks the fashion insight of Elle. The issue facing the editorial team is to decide whether it wants to be fashion or interest-based and stick to it. Company has the potential for either ...

Casio foresakes Jackie Cooper to take PR in-house

has already appointed fashion specialist Kim Blake PR, whose central London office will act as a ...

CAMPAIGNS: Home targets a range of media - Promotional PR

in to handle the restaurant and fashion PR. Objectives To ensure widespread exposure ... in virtually every national newspaper, the music and fashion press, and listings magazines. The Sun devoted a ... , organising fashion shoots for the Daily Telegraph and Arena. Home s top floor restaurant opens next month ...

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