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DIARY: God on the war path

24 Nov 2000

Word has reached Campaign's ears that God is on the war path. And not for the first time, or so it would seem. Folk over at the fashion hothouse French Connection doubtless thought it was a case of deja vu when they received an angry message from a David Abbott complaining about the new fcuk store ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Can newspapers win women over? Sport and news traditionally hook men, but to attract and keep the loyalty of women readers, newspapers need to work harder on other strategies. Richard Cook reports

24 Nov 2000 | by RICHARD COOK

and fashion glossy Madame Figaro in 1980. It quickly became the most successful newspaper supplement in France ... fashion, cooking and jewellery. The more popular route than an expensive new product launch has been ... -old women. This more for me campaign offered discounts on skincare, travel, fashion, interiors ...

CAMPAIGN REPORT ON TOP EUROPEAN NEWSPAPERS: Can newspapers win women over? Sport and news traditionally hook men, but to attract and keep the loyalty of women readers, newspapers need to work harder on other strategies. Richard Cook reports

24 Nov 2000 | by RICHARD COOK

and fashion glossy Madame Figaro in 1980. It quickly became the most successful newspaper supplement in France ... fashion, cooking and jewellery. The more popular route than an expensive new product launch has been ... -old women. This more for me campaign offered discounts on skincare, travel, fashion, interiors ...

CAMPAIGNS: Product Launch - Bioform bra launch wins big support

24 Nov 2000 | by BEN BOLD

. The launch event was attended by over 100 reporters, trade journalists, fashion, design and features editors ...

WOMEN IN ADVERTISING: The myth and the reality - Emma Hall reports on the IPA's second landmark report into women and the work-life balance in advertising

24 Nov 2000 | by EMMA HALL

of the possibilities. Most of their peers at St Martin s School of Art went into fashion or design. They just don ...

EDITORIAL: Can St Luke's take the BT challenge?

24 Nov 2000

too old- fashioned to communicate the digital future which holds the key to BT s future. So hats ...

BRAND HEALTH CHECK: Gap - Can Gap fill the void in its new sales figures? US fashion retailer Gap

23 Nov 2000 | by ALEXANDRA JARDINE

Only a year ago, Gap was the darling of the retail fashion scene....Only a year ago, Gap was the darling of the retail fashion scene. Consumers and industry commentators alike raved about its clean, bright store design, simple classic fashion and distinctive retro-style advertising. Its success hit retailers and fashion brands alike. Retail analysts advised the struggling ...

NEW MEDIA: Land Rover hires first e-marketing chief

23 Nov 2000 | by BEN ROSIER

channel. She previously held several management positions at a fashion retail operation in Norway ...

ANALYSIS: The subtle attraction of spirits - The environment of a pub can be instrumental in persuading drinkers to order spirits, writes Tania Mason

23 Nov 2000 | by TANIA MASON

and other product advertising half the time and entertainment content such as catwalk fashion or extreme ...

MEDIA: Profits in the pink - Andy Fry asks why more brands aren't buying adspace in the healthy gay press sector

23 Nov 2000 | by ANDY FRY

lifestyle or fashion. This has the advantage of pitching to a gay audience, while not alienating straight ... sections, providing information on music, film, fashion, news and a variety of forums and personal sections ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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