21 Dec 2000
| by GAIL KEMP
than 50 ads, half a dozen of which were for Asda's fashion label, George. The EDLP strategy, present ...
's account to M C Saatchi in June 1999, won back the business this spring with a good, old-fashioned big idea ...
01 Dec 2000
Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to offer ...
24 Nov 2000
| by BEN BOLD
.
The launch event was attended by over 100 reporters, trade journalists, fashion, design and features editors ...
03 Nov 2000
Maya, a new quarterly fashion magazine aimed at second and third
generation Asians living in the UK, is to be launched next week.
Publisher Dolphin Media Group said Maya will be minimalist ...
and grooming, along with fashion
shoots.
...
03 Nov 2000
| by JENNIFER WHITEHEAD
Nike has hired sports and fashion agency Radiator PR to promote its
revamped women's wear ...
the
fashionable status accorded to much of its menswear.
The agency, which was formed out of a merger ...
as positioning the collection with style and
fashion titles.
Last month a BBC Panorama documentary ...
31 Oct 2000
more fashionable cosmetics lines. It is thought the Elizabeth Arden’s 1,500 staff will also move to FFI ...
27 Oct 2000
. The company said it is aimed at 'young, trendy, fashion-conscious 17 to 29-year-old females'. The first issue...Origin Publishing is launching Your Hair magazine, which will be published every six weeks. The company said it is aimed at 'young, trendy, fashion-conscious 17 to 29-year-old females'. The first issue, December/January, is on sale for pounds 2.25 on 31 October with an accessories purse covermount. With an 80 ...
27 Oct 2000
Map Company s web site in the two weeks after launch.
FINALISTS
Launch of the Fashion ...
20 Oct 2000
| by MARY COWLETT
at the company HQ in Italy, decided to promote the autumn/winter range 2000 with a fictitious fashion ...
of pretentious attitude in an attempt to mock both Diesel and the world of fashion photography.
This was a ...
the brainchild of a famous fashion photographer, using a pseudonym in order to anonymously satirise the industry ...
20 Oct 2000
| by JENNIFER WHITEHEAD
is to strengthen the Reebok brand within the sports, fashion and youth arenas. It will be promoting sponsorships ...