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ADWATCH STARS OF 2000:

than 50 ads, half a dozen of which were for Asda's fashion label, George. The EDLP strategy, present ... 's account to M C Saatchi in June 1999, won back the business this spring with a good, old-fashioned big idea ...

MEDIA: Briefs - Hale to edit new Coolwhite news channel

Coolwhite.com, the upmarket weddings site, is to launch a news service to help plan the 'big day'. Edited by Charlotte Hale, formerly of Conde Nast's Brides magazine, it will be updated daily, carrying details of promotions in related areas such as fashion, catering, beauty and travel. The idea is to offer ...

CAMPAIGNS: Product Launch - Bioform bra launch wins big support

. The launch event was attended by over 100 reporters, trade journalists, fashion, design and features editors ...

MEDIA BRIEFS: Dolphin Media Group fashions Maya

Maya, a new quarterly fashion magazine aimed at second and third generation Asians living in the UK, is to be launched next week. Publisher Dolphin Media Group said Maya will be minimalist ... and grooming, along with fashion shoots. ...

Radiator PR to add style to women's wear at Nike

Nike has hired sports and fashion agency Radiator PR to promote its revamped women's wear ... the fashionable status accorded to much of its menswear. The agency, which was formed out of a merger ... as positioning the collection with style and fashion titles. Last month a BBC Panorama documentary ...

Unilever sells Elizabeth Arden for $225m

more fashionable cosmetics lines. It is thought the Elizabeth Arden’s 1,500 staff will also move to FFI ...

MEDIA BRIEFS: Your Hair targets trendy young females

. The company said it is aimed at 'young, trendy, fashion-conscious 17 to 29-year-old females'. The first issue...Origin Publishing is launching Your Hair magazine, which will be published every six weeks. The company said it is aimed at 'young, trendy, fashion-conscious 17 to 29-year-old females'. The first issue, December/January, is on sale for pounds 2.25 on 31 October with an accessories purse covermount. With an 80 ...

PUBLIC RELATIONS AWARDS 2000: Campaign - The Major Players Award Best Consumer Campaign.

Map Company s web site in the two weeks after launch. FINALISTS Launch of the Fashion ...

CAMPAIGNS: Product Launch - 'King Frank' adds twist to Diesel launch

at the company HQ in Italy, decided to promote the autumn/winter range 2000 with a fictitious fashion ... of pretentious attitude in an attempt to mock both Diesel and the world of fashion photography. This was a ... the brainchild of a famous fashion photographer, using a pseudonym in order to anonymously satirise the industry ...

Reebok takes on Cake as retained agency in the UK

is to strengthen the Reebok brand within the sports, fashion and youth arenas. It will be promoting sponsorships ...

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