to remove filtersDiageo supports new ad medium targeting elusive youth market
17 Nov 2000 | by CLAIRE BEALE
. Brands in the fashion, lifestyle, technology and media sectors are key targets for Translucis ...
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Manning Gottlieb wins Starbucks media strategy and buying tasks
01 Dec 2000 | by IAN DARBY
played on the idea of coffee being fashionable. Fallon s work on the Caramel Macchiato product played ...
Iceland chief returns to troubled Arcadia
13 Nov 2000 | by Camilla Palmer
fashion retailer....LONDON (Brand Republic) – Stuart Rose, the former Booker chief executive who brokered the UK cash and carry operator’s merger with frozen food retailer Iceland, has been named as the new chief executive of Arcadia, the loss-making UK fashion retailer. Rose, who became chief executive of Iceland after the deal ...
REVIEW: Marketing and advertising news in the week's press
03 Nov 2000
The Post Office is to appoint its first mainstream ad agency to handle a pounds 15 million brand drive next year. The organisation will draw up a shortlist with a view to appointing an agency by March. - Marketing The Japanese 'urban fashion' retailer Uniqlo is talking to agencies about a UK launch ...
SC selects Circus to revive sales of Newcastle Brown
02 Nov 2000
Twivy, partner at Circus, said Newcastle Brown deserved to be liberated from its reputation as an old-fashioned ...
THE MEDIA BARONS: Daryl Simm - Omnicom Media's president faces a massive challenge rolling out the international brand
20 Oct 2000 | by CLAIRE BEALE
in a negative fashion, rather than a matter of conventional fact.' His team are not all quite so ...
THE MEDIA BARONS: Daryl Simm - Omnicom Media's president faces a massive challenge rolling out the international brand
20 Oct 2000 | by CLAIRE BEALE
in a negative fashion, rather than a matter of conventional fact.' His team are not all quite so ...
Fallon unveils print work for Starbucks' Caramel Macchiato
13 Oct 2000 | by JENNY WATTS
Fallon has launched a national print campaign to promote a new drink, the Caramel Macchiato, from Starbucks. The humorous campaign plays on the latest fad by food critics, who are courting caramel as this season s most popular food ingredient, by suggesting Starbucks has, in turn, created the most fashionable ...
Marketing mix: News of the world
14 Sep 2000
The wet stuff What thirsty creatures we're becoming - everybody's on a health kick, and water consumption is on the increase. Where once you would have been ostracised for not joining in with the Friday lunchtime booze-up, drinking water has become an acceptable, even fashionable, thirst-quenching alternative ...
Theakston Cool Cask ad lures lager drinkers
08 Sep 2000 | by JOHN TYLEE
, hairshirts and sandals and promoting it as fashionable and stylish under the theme Cool Cask. Real ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
