to remove filtersDoner Cardwell unveils Casio G-Shock spot
01 Dec 2000 | by JEREMY WHITE
at opinion formers and fashion leaders in the 17- to 24-year-old age range and taps into the resurgence ...
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MARKETING MIX: News of the world
14 Dec 2000
fashion maven at the same time. That's modern multi-tasking for you. In a similar vein, Japanese fashion designers can now use the Xlarge system to ensure their clothes are techno-friendly. Xlarge has ...
Miles Calcraft unveils TV campaign for Bell's
01 Dec 2000 | by CLARE CONLEY
old-fashioned and needs reinvigoration, without alienating the core market of 45-plus drinkers ...
ANALYSIS: The subtle attraction of spirits - The environment of a pub can be instrumental in persuading drinkers to order spirits, writes Tania Mason
23 Nov 2000 | by TANIA MASON
and other product advertising half the time and entertainment content such as catwalk fashion or extreme ...
Diageo supports new ad medium targeting elusive youth market
17 Nov 2000 | by CLAIRE BEALE
. Brands in the fashion, lifestyle, technology and media sectors are key targets for Translucis ...
MARKETING MIX: News of the world
16 Nov 2000
to music-related fashion. Its models are all genuine concert-goers and clubbers, so if you're a Phish fan ...
DIARY:
03 Nov 2000
in favour of a dress for true disciples of fashion by the revered Italian designer Roberto Cavalli, aka ...
NEW MEDIA: DESIGN AND CREATIVE - The creative challenge. New-media technology is often blamed for inhibiting creativity in online advertising. But is the real problem a lack of new-media creatives who understand brands?
03 Nov 2000 | by GORDON MACMILLAN
the Superbowl to tell people that there was an underwear fashion show being broadcast live on its website ... of the first examples of an online advertising campaign receiving press coverage. The fashion show was another ...
REVIEW: Marketing and advertising news in the week's press
03 Nov 2000
The Post Office is to appoint its first mainstream ad agency to handle a pounds 15 million brand drive next year. The organisation will draw up a shortlist with a view to appointing an agency by March. - Marketing The Japanese 'urban fashion' retailer Uniqlo is talking to agencies about a UK launch ...
SCANDINAVIA: NORDIC NEWSPAPERS GET COMPETITIVE - The Scandinavian newspaper market is one of the world's strongest, but it faces an uncertain future. Tim Woolgar reports
03 Nov 2000 | by TIM WOOLGAR
afternoon freesheet, also distributed on the Stockholm subway. 'It's an old-fashioned newspaper war,' Grahl ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
