to remove filtersDIRECT: The Halifax promotes home insurance product
30 Aug 2001
quote and to enter a draw to win a 5000 shopping spree at the fashion store. ...
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eBay to debut Christmas catalogue
26 Nov 2001 | by Sylvia Westall,
Following in the steps of Amazon.com, the website has decided to resort to an "old-fashioned" selling method because it has found that US consumers prefer to use catalogues for their Christmas shopping. The company will distribute 23m catalogues as inserts in 55 different newspapers. eBay has ...
DIRECT: Design choice - Jack Daniel's
26 Jul 2001 | by MARK REDDICK, Deputy creative director, Tullo Marshall Warren
For a design to be marketed for over 100 years without change, it has to be good. Encapsulating the very soul of the American Deep South, Jack Daniel's Whiskey has remained true to its roots since it was first distilled by Jasper Newton (Jack) Daniel in 1866. The old fashioned, Americana ...
DIRECT: News in brief
14 Jun 2001
Zara, the fashion retailer, is scrapping thousands of customer feedback forms after failing to comply with data protection laws by forgetting to include an opt-in box. Because of the error, Zara will not be allowed to use details collected from the questionnaires in future promotional campaigns. ...
DIRECT: News in brief
14 Jun 2001
Zara, the fashion retailer, is scrapping thousands of customer feedback forms after failing to comply with data protection laws by forgetting to include an opt-in box. Because of the error, Zara will not be allowed to use details collected from the questionnaires in future promotional campaigns. ...
DIRECTWATCH: A weekly analysis of the direct marketing field
31 May 2001 | by MARK LEECH, a market analyst for ACNielsen MMS
Safeway had a quiet month preparing for a web service launch. In fashion retail, Debenhams, River ...
DIRECT: News in brief
24 May 2001
this summer. San Miguel is also linking with fashion company Rude to produce a branded T-shirt and keyring ...
DIRECT: News in brief
24 May 2001
this summer. San Miguel is also linking with fashion company Rude to produce a branded T-shirt and keyring ...
THINK GLOBAL, ACT GLOBAL?: Global agencies claim to offer the ideal one-stop shop, but advertisers have yet to be persuaded to give up a local approach
29 Mar 2001 | by JANE SIMMS
.' The excuse that consumers are becoming more similar is a myth, he adds: 'Lots of people confuse fashion ...
DM LEAGUE TABLES: Is CRM measuring up to its promise? - As a discipline, customer relationship marketing has still got a lot of growing up to do
29 Mar 2001
I'm a bit old-fashioned, but I still prefer to open an envelope and look at a brochure,' adds ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
