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Looking for Mr Right

more complex and fail to fit into old-fashioned definitions of types and lifestages, real customer ...

HOTLINE: TV commercials for Uniqlo to run in Japan

Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...

New Tesco PA director to review consultancy

affairs and media relations work for its bid to stock big name fashion brands such as Levi, at low ...

MEDIA FORUM: Is ITV's decision to air on Sky Digital the right one? Sky and ITV have finally kissed and made up. But just how important for advertisers is ITV's debut on Sky Digital? Alasdair Reid finds out

of the system and tune in to good old-fashioned analogue terrestrial to do so. The feeling has long been ...

Conde Nast announces major investment in GQ

Condé Nast is fighting to stop the continuing slide in circulation of its men's "fashion bible" GQ by announcing a major new investment in the magazine. An extra £300,000 will be ploughed into the title next year starting with the January edition. Condé Nast Publishing director Peter Stuart ...

MEDIA CHOICE: Highland Spring

for targeting upmarket audiences, shoppers, the fashion conscious and the business community. They act ...

MARKETING MIX: News of the world

Ape, the ultra-hip Japanese fashion label, to design a whole range of Pepsi 'Bape' products. Thanks ...

eBay to debut Christmas catalogue

Following in the steps of Amazon.com, the website has decided to resort to an "old-fashioned" selling method because it has found that US consumers prefer to use catalogues for their Christmas shopping. The company will distribute 23m catalogues as inserts in 55 different newspapers. eBay has ...

STOP PRESS: Chase PR takes on fashion brand Cecil Gee

CONSUMER: Chase PR has been taken on to handle press and publicity for fashion brand Cecil Gee. The promotional push follows the signing of a raft of designers to work on the label's winter 2001 collection. ...

DIARY: Starfish doubles divisions with two new mergers

Never say that PRWeek doesn't keep abreast of the latest industry trends. Just a fortnight ago we foretold the new fashion for smaller agencies to merge into slightly larger agencies in the name ... into the agency, thus creating two new divisions: a predominantly tonic-based fashion division, and an events ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.