MEDIA BRIEFS: New publishing director for IPC ignite!
20 Dec 2001
Eric Fuller, publishing director of Loaded and Loaded Fashion, will become group publishing director of IPC ignite! following the resignation of incumbent Robert Tame. ...
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SRH fights Real rival with new programmes
21 Dec 2001 | by MediaWeek
, fashion and style brands can now reach clubbers across this unique media partnership with one negotiation ...
Tag Heuer keeps £2m ad business with TBWA BDDP
20 Dec 2001
) in 1997. The fashion brand split with BBH last year and handed the business back to TBWA before ...
Peter Werth hires Clemmow Hornby Inge for £1m ads
20 Dec 2001
Peter Werth, the men's fashion brand, has appointed Clemmow Hornby Inge to its 1m advertising account as it attempts to boost brand awareness among its target 18- to 35-year-old audience. Peter Werth positions itself as a provider of stylish but affordable clothing. It makes suits, shirts ...
DESIGN CHOICE: Penhaligon's bluebell perfume bottle
20 Dec 2001 | by KATIE KROHN, Marketing assistant, Spencer London
labelling and bottle design manage to encapsulate a part of history without being old-fashioned or boring ...
OPINION: Should the BBC use licence-fee money for a digital curriculum?
20 Dec 2001 | by RAYMOND SNODDY, media editor of The Times
effectively from good old-fashioned books than all the latest gee-whizz devices. ...
Breast cancer charity bares all
in new campaign
20 Dec 2001 | by Jennifer Whitehead,
for his portraits and fashion photography. The ad was written by Spirit's Ben Akers and art directed ...
EDITORIAL: Beware of missing the boat
19 Dec 2001
for the consumer. Latest wisdom suggests that the dreaded 'soft launch' is coming back into fashion, allowing ...
Fashion TV signs up Reeves to lead sales
17 Dec 2001 | by LEXIE GODDARD
Richard Reeves, ex-managing director of the defunct online sales house Phase 2 Media, has been hired as the first UK commercial chief for global 24-hour network Fashion TV (FTV). Reeves, a ... of fashion shows from around the world, with ten-minute sections on local fashion, as well as features ...
Award-winning Elle editor resigns after three years in role
17 Dec 2001
. An appointment is expected in the new year. In the meantime, deputy editor Margi Conklin and fashion director ... consolidated Elle's sales lead over fashion rival Vogue and has been voted editor of the year by both ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
