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New Tesco PA director to review consultancy

affairs and media relations work for its bid to stock big name fashion brands such as Levi, at low ...

Gavin Anderson kickstarts PR plan for retailer Baugur

Financial PR firm Gavin Anderson is spearheading an investor and media relations programme for Icelandic retailer Baugur, kicked into action after its takeover plans for UK fashion giant Arcadia were leaked to the press last week. Gavin Anderson UK chief executive Marc Popiolek is leading ...

Ciro Citterio hires Kudos to take the brand upmarket

High street menswear retailer Ciro Citterio has hired Kudos for its consumer PR as the new owners begin a substantial investment programme. Trident Fashion bought the retailer in June and has appointed the agency to take the brand upmarket. Kudos MD Lindley Baptiste, who takes ...

Yellow Door takes Dunhill consumer work from Purple

Dunhill has appointed retail communications agency Yellow Door as the brand seeks to capitalise on the success of its West End store. Yellow Door has been asked to run day-to-day consumer PR, an account previously held by fashion PR agency Purple. The firm will handle PR around next year's spring ...

John Lewis adds two agencies to roster

department store's fashion and furnishing sectors. Stephanie Churchill PR has been taken on to raise ... for furnishing and fashion was previously handled by JLP's seven-strong in-house team, which is led by head ... is devoted to fashion. The two agencies join CitigateSmarts and The SPA Way on the roster ...

Attenborough wins Littlewoods job

and trade media. Agency MD Nick Attenborough said the work would be about fashion, household and home products. 'Having a London PR agency is important to the client as the fashion, home and general ...

TCG Scotland wins Golden Wonder job

. 'Research showed there was a perception that the brand was slightly old-fashioned. TCG is tasked ...

Littlewoods picks Target to modernise its image

is perceived as old-fashioned and out-of-date. It hasn't been promoted aggressively, as you would expect ...

CAMPAIGNS: Store launch - Hoye's Soho shop debuts with a heist

and rebrand him along fashion and lifestyle lines, rather than as 'just a jeweller'. Strategy ... in The Guardian, Observer and as an outdoor poster during London Fashion Week. In addition, a fax ...

CAMPAIGNS: Store launch - Hoye's Soho shop debuts with a heist

fashion and lifestyle lines, rather than as just a jeweller . Strategy and Plan Self ... and as an outdoor poster during London Fashion Week. In addition, a fax-based viral campaign targeted at local ...

 

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