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CAMPAIGNS: Fashion link for Britannic Money move - Brand Awareness

, Lansons Communications, for support. As the name change was due to coincide with London Fashion ... of conceptual art and not a PR stunt, a series of money garments were designed and fashion theorist Judith ... Money at the fashion show, the PR team homed in on pink, the financial provider's corporate colour ...

BRAND HEALTH CHECK: Coutts - Will ads harm Coutts' allure of exclusivity?

. The press campaign, by M 500,000 of disposable funds to open an account - its old-fashioned image hasn ... and its perception comes with some big negatives for many of the people who have money today. Old-fashioned ...

DIRECT: The Halifax promotes home insurance product

quote and to enter a draw to win a 5000 shopping spree at the fashion store. ...

Advertising ends down in turbulent week

managing director Jerry Perkins had resigned, as had Neshat Ahmed from Emap Fashion. Emap finished the week ...

CLOSE-UP: LIVE ISSUE/BARCLAYS - Barclays client claims 'value and quality' lead agency rejig. The new appointments to Barclays have raised a few eyebrows

. It appears to have been a professionally run pitch with a decision made for a good old-fashioned reason ...

WHEN ADVERTISING FAILS THE TEST: From the 'We're No.2' spots by Doyle Dane Bernbach for Avis to AMV's much-lauded Guinness 'surfer' ad, some of advertising's finest work has been savaged in research, Bernard Barnett says

-running campaigns, who were also intended to be more aggressive in their treatment of the old-fashioned potato ...

OPINION: Mills on ... Royal and Sun Alliance/More Th>n

out of fashion in the 80s, not to mention being a complete pain in the arse to type. Still, at least ...

PRIVATE VIEW: Andrew Cracknell, the executive creative director of Bates UK

to the "if it was from a more fashionable agency, it would win more gongs" whinge but what other ...

Gameplay shares slide after takeover talks collapse

price has collapsed in dramatic fashion since the height of the dotcom boom last year when it soared ...

NEWS ANALYSIS: Winners don't take all in personal injury litigation - Sustained media criticism of the lucrative personal injury claims industry has created a fresh batch of opportunities for those who relish a tough PR challenge, says Maja Pawinska

, it was reported in a misleading and hysterical fashion. Another problem has been that bad news just kept coming ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.