for the store - attempted to tie its future appeal to the forward-looking Autograph fashion range. However ...
Dorothy Perkins, the women's fashion retailer owned by Arcadia, is launching its first TV advertising campaign with a 1m push designed to position the chain as the shopper's friend. The ads ... -shoppers. Sharp said that the TV campaign had been inspired by the trial concept. Icelandic fashion group ...
' These ads differ greatly from most retail fashion ads in that they don't scream at you. Instead of a pumping ... is bold enough to reject dictatorial fashion statements. Orange - 'Pregnant' and 'Morning Ugly ...
LONDON - Fashion website Boo.com is facing the prospect of closure once more as Fashionmall...Fashionmall.com, a New York-based fashion portal, said it was considering pulling out of online retailing as it is doing too little business online to justify the continuing costs. It is understood that Fashionmall once employed 23 people a figure now down to three and set to be reduced further. Boo ...
Four TV commercials produced by Soul for Uniqlo are to run in the Japanese fashion retailer's home market from the beginning of next month. The films will augment work produced by the company's Japanese agency, Thynos. ...
Following in the steps of Amazon.com, the website has decided to resort to an "old-fashioned" selling method because it has found that US consumers prefer to use catalogues for their Christmas shopping. The company will distribute 23m catalogues as inserts in 55 different newspapers. eBay has ...
building confidence within the business, from our food campaigns to the launch of (fashion range) Per Una ...
the mould of using young models to sell clothes. "There's no branding in most fashion ads, just beautiful ...
High and Mighty is launching a poster and direct mail campaign that will position it as a fashion brand for larger men, rather than a functional clothing retailer. The campaign marks the first above-the-line work from the company in a year. The 48-sheet posters will break in three UK ...
Warehouse has hired design consultancy Brinkworth following a five-way pitch. The agency is charged with giving the fashion retailer's outlets a 'boutique' feel and communicating a 'clean, sexy, stylish and confident' brand persona. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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