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the fashion world Gucci and Versace hassharpened up its media offering in 2001

, fashion and food, TV dominates Italy - more than 50 per cent of adspend is on the small screen. Italians ...

STOP PRESS: JCB Clothing appoints Stephanie Churchill PR to handle launch of denim range

FASHION: JCB Clothing has appointed Stephanie Churchill PR to handle the global launch of its latest denim range. The agency has also recently been appointed to handle PR for underwear manufacturer Jockey International, as well as John Lewis Partnership's fashion range (PRWeek, 21 September). ...

Banc's campaign for Base plays on idea of first impressions

People should judge a man by his shoes, according to Banc's latest campaign for the fashion shoe brand Base London. The print campaign, which will run from the end of September until the end of 2002, aims to position Base as the market leader in the men's formal and semi-formal fashion shoe ...

Austin Reed selects Trew to extend brand's appeal

Lifestyle fashion brand Austin Reed has taken on Trew Public Relations to step up its UK consumer and trade PR. The agency, which specialises in fashion and performance brands, was awarded the six-figure account after pitching against five other agencies. Incumbent agency ...

L'Oreal takes PR in-house for two cosmetics brands

, and with fashion and beauty specialists Cameron PR, which was responsible for promoting the Berlei sports bra ...

INTERNATIONAL: Attacks In America - The Aftermath - PR events cancelled in wake of the tragedy

and Fashion Week were shelved alongside trade shows at the Javits Center, a New York conference venue ...

CAMPAIGNS: Herald helps widen appeal of Gala bingo - Consumer PR

in south London. Gala clubs were subsequently pitched as hot-spots for TV series, fashion shoots ...

PRIVATE VIEW: Patrick Collister, the executive creative director of ehsrealtime

of designer fashion Agency: WCRS Writer: Jo Moore Art director: Simon Robinson Director: Joe Roman ...

EUROPEAN MEDIA: France - Life after Loft Story. Natacha Sylvain rounds up the year so far in France, where its first reality TV show made a big impact on the media

of August and is aimed at girls under 20. "The main fashion and accessories advertisers are there," he ...

NEW MEDIA: SPOTLIGHT ON BT BROADBAND - Are BT's broadband services the future of UK internet use? BT broadband capabilities are set to up the ante for ads on the net

. But the good news is that BT has found a way of using its old fashioned copper phone lines to deliver ...

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