The Mary-Kate Ashley brand is the number one girl's brand in the US, with a value of $1bn encompassing TV shows, videos, games, books, dolls, health and beauty products and fashion. Built around celebrity twins Mary-Kate and Ashley, the brand was relatively unknown in the UK until January 2002, when ...
's Bluecrest Seafood. Objectives To promote fish as a fashionable protein-rich food and increase brand ... , The Times' Style column, The Sun and the FT running items. In addition, fashion pundit Jeff Banks commented ...
, argued Jones. But there does exist an old-fashioned, self-imposed model of ethics - a method championed ...
The Professional Footballers Association has taken on PR support to promote its first joint project with the fashion industry. Launching in April, the initiative, called Project F, will involve a fashion and photography show featuring Premiership stars and designers such as Giorgio ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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