to remove filtersBBC World Service campaign promotes 'broader view'
22 Nov 2002 | by Jennifer Whitehead,
? Bureaucracy? Show time?", while a third shows a brand new trainer and asks: "Fitness? Fashion? Exploitation ...
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CRM's impact on the bottom line
12 Dec 2002
based in Spain, constantly checks what customers think about current fashions, and converts them ...
Direct mail generates £25.1bn in sales
19 Nov 2002 | by Claire Billings,
The nationwide study found that 40% of UK consumers said they had made purchases through the direct mail medium, with an average annual spend of £500. Clothing was the most popular item bought via the medium, with consumers spending £12.4bn a year, or 49% of the total, on fashion. Spend on electrical ...
Procter & Gamble to target teens via word of mouth
29 Oct 2002 | by Staff,
The US project, which goes under the name Tremor, will give members ideas and inside information on new products in food, fashion, games and entertainment. The idea is that these members will then talk to their friends about the products they have seen. P&G brands to benefit from the push include the youth make ...
Mailings thrive in tough times
25 Oct 2002
this new take on old-fashioned mail order drove consumers to spend £25bn via direct mail, on everything ...
River Island promotes web launch through Kitcatt Nohr
24 Oct 2002 | by Mark Kleinman,
LONDON - River Island, the high street fashion retailer, is to unveil its first transactional
DIRECT: River Island promotes web launch through DM
24 Oct 2002 | by MARK KLEINMAN
River Island, the high street fashion retailer, is to unveil its first transactional internet site
DIRECT CHOICE: Highland Park
24 Oct 2002 | by VAUGHAN LONSDALE, creative director, Rocket Science
Stories comprises a selection of unlikely tales from the Orkneys, of which some are true. The old-fashioned ...
DIRECT MARKETING: Mailings thrive in tough times
24 Oct 2002 | by MARY COWLETT
this new take on old-fashioned mail order drove consumers to spend £25bn via direct mail, on everything ...
Carphone Warehouse selects Mercier Gray for direct sales brief
19 Sep 2002 | by Claire Billings,
. These include high-street fashion retailers, financial services companies and gyms. With partners on board ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
