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MEDIA BRIEFS: Press Association acquires Central Press Features

will allow the division to improve its service to wire customers, complementing PA's strengths in fashion

WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

quick-fire, low-cost work. Many fashion, perfume and luxury marques don't use agencies and Jones puts ... be communicated: "They know the photographers, models, studios and settings. With fashion brands, it's pure image ... , easyJet had Stelios offering good old-fashioned value. But as the enterprise has grown and Stelios ...

MEDIA PERSPECTIVE: CHI and Naked lead the way for greater unity of disciplines

fashionable move and barely a pimple on the billion-dollar advertising business. But it's a real signifier ...

CHI and Naked lead the way for greater unity of disciplines

. It's a fashionable move and barely a pimple on the billion-dollar advertising business. But it's a ...

DIRECT BRIEFS: New Look appoints Hoseasons Marketing

New Look, the fashion retailer, has taken on the services of Hoseasons Marketing Systems

NEWS BRIEFS: Appointment at Grotto Spa

Grotto Spa, owner of Gas, the Italian fashion brand aimed at 18- to 25-year-olds, has appointed

2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - MR KIPLING

Mr Kipling might have made some exceedingly good cakes, but he was old-fashioned and the brand...on an old-fashioned personality. Saatchi Saatchi went back to basics and reinvented Mr Kipling as a man ...

Moving on from the teen snogging days

helped hone the fashion and young women's titles. She doubled the ad revenue across Marie Claire ...

BEWARE, PROMISCUOUS CLIENT

and fire on a whim," says a new business director whose agency worked on a high street fashion retail ...

2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - HOVIS

British Bakeries not only had to rebuild the value of the bread category but it also had to revitalise its own brand, which was seen as old-fashioned. If it just put up the price of Hovis, sales would drop like a stone. The agency determined that Hovis was in the wrong market. Although it was strong ...

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