31 Dec 2002
While there has been nothing on the scale of Nike's 'Tag' or Gap's Christmas campaign in the past year, there have been some breathtaking moments from the usual suspects in this category. Levis' 'Odyssey', the allegory of man's quest for freedom, stood out for its production values. By contrast, Nike's...
31 Dec 2002
The mighty Jonathan Glazer doesn't disappoint in the latest Levi's commercial - already being dubbed by some, 'ad of the year'. 'Odyssey' is "a 60-second love story" according to Glazer, who takes us on a journey through brick walls to the stars. Its impressive effects took more than three months to...
31 Dec 2002
This ad created such an impact at the Winter Olympic Games, that Nike has achieved masses of press coverage since. Its strength lies in its simplicity. Instead of impressing us with the usual effects and trickery, Scott wows us by maintaining a distance. Shooting everything in camera, we are left open-mouthed...
31 Dec 2002
This eagerly anticipated Levi's ad is a sultry, intriguing and voyeuristic portrayal of inner-city living. With its beautifully composed pictures, steamy and surreal atmosphere, off-beat casting and hypnotic soundtrack, it feels more like an extract from a film than a commercial. As such, it is bound...
31 Dec 2002
Hollywood directorial talent has, for once, been effectively utilised in this futuristic Adidas commercial. David Fincher (Fight Club, Panic Room, Seven) has brought a pair of cybernetic legs to life creating a truly breath-taking piece of choreography. The ad, which promotes the a3 Basketball shoes,...
31 Dec 2002
These retro French-style mini-movies are strange, original and utterly bonkers. So it comes as no great surprise to find out that they are directed by the Kings of subversive comedy - Traktor. Filmed in 16mm rostrum camera to give a kitsch and organic feel, the spots feature a group of urban gymnasts...
20 Dec 2002
by IFG -- went monthly in November with its cover claiming "an orgy of war, animals, fashion, genius ...
targets the teenage market with celebrity gossip and fashion tips. Borrowing Heat's irreverent tone ...
20 Dec 2002
| by Staff,
PARIS - While breasts have been fair game in fashion for a long time, the penis is about to get its turn ...
20 Dec 2002
buyer, pondered rhetorically. "They have never been fashionable but they deliver and they have built a ...
19 Dec 2002
| by Claire Billings,
, consumer tests, fashion for plus sizes, celebrity styles and, of course, more riveting real-life reads ...