to remove filtersMarks & Spencer to rebrand finance services division
14 Nov 2002
; food, home and fashion. The review of the finance business, under the name K2, covers all areas ...
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CLOSE-UP: ANALYSIS/INTERPUBLIC - Will Interpublic's financial nightmares ever end?
22 Nov 2002 | by BOB WILLOTT
there was still a fashionable intention to build up discrete businesses such as Octagon and to float them off ...
INTERNATIONAL: Dow Jones Indexes doubles global PR team
18 Oct 2002 | by PAUL CORDASCO
into fashion. Index investors attempt to exactly mirror the performance of a given stock index by investing ...
PRIVATE VIEW: Jaspar Shelbourne, the executive creative director at J. Walter Thompson
18 Oct 2002
is heaven for fashion addicts Agency: BMP DDB Writers: Amber Casey and James Sinclair Art directors ...
CLOSE-UP: LIVE ISSUE/PRUDENTIAL - Will Prudential's new TV spot remind people to save more?
04 Oct 2002 | by GLEN MUTEL
contemporary fashion." The first six executions of the new campaign feature specially commissioned poems ...
Bradford & Bingley set to update 'old' image
03 Oct 2002 | by BEN BOLD
The TV ads, which promote the bank's independent financial advice arm The MarketPlace, are an attempt to move away from the somewhat old-fashioned conveyed by the characters in the past. Both now wear stylish suits and sunglasses in the style of Men in Black - and Bingley is female. The first incarnation ...
PERSPECTIVE: By tackling our fear, WCRS shows the Pru on right wavelength
27 Sep 2002 | by CAROLINE MARSHALL, caroline.marshall@haynet.com
Historically, the banking and savings sector has been a bit like the car sector in its advertising output. It spends money on media like it's going out of fashion, it's one of the few remaining categories where there are discernible differences between the products, yet much of the advertising has seemed ...
The answer is celebrity - unless you happen to be in Austria
09 Aug 2002
The story stays the same, but the details change. Gap, the fashion retailer that could once do ... and Natalie Imbruglia. Gap hopes that its return to the basics -- after disastrous forays in to fashion ... , where sales rose by 29% to €279m. And from the latest fashion that won't be sweeping the world ...
PRIVATE VIEW: Mark Wnek, the creative director at Euro RSCG Wnek Gosper
09 Aug 2002
dry, old-fashioned visual puns. Bereft of personality, they're not my cup of tea. BOOTS ...
TRAINING: Marketers focus on finance skills - The industry needs the know-how to justify marketing budgets, writes Jane Simms
20 Jun 2002 | by JANE SIMMS
relationship management, internet and e-marketing has sparked a renewed interest in the old-fashioned numbers ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
