to remove filtersFast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
and products will be a turnoff," it says. Fashion-wise, young people will reject glamour in favour of all ...
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Ducati ties with Fila for clothing debut
19 Dec 2002 | by MARK KLEINMAN
through two fashion collections. Launching next spring, the first will be based on Ducati's Superbike team apparel and target fashion-conscious younger consumers. The second range will be based on clothing worn ... that affords protection against the elements. Both collections will be sold in fashion and sportswear retailers ...
The Brand Council case studies: Alexander McQueen
16 Dec 2002
stellar career in the unlikely world of fashion and walked straight into Anderson & Shepherd on Saville ... -to-strength, creating wildly theatrical shows that have helped to re-establish London's status as a fashion capital. His ...
NEWS BRIEFS: Sonnetti launches print campaign
12 Dec 2002
Sonneti, the Urbanwear fashion brand, is to launch a print campaign that will feature four
NEWS BRIEFS: Appointment at Grotto Spa
05 Dec 2002
Grotto Spa, owner of Gas, the Italian fashion brand aimed at 18- to 25-year-olds, has appointed
CAMPAIGN MEDIA AWARDS: The Hallmark Channel Award - Best Fashion, Beauty and Healthcare Campaign
29 Nov 2002
This was the most successful lingerie launch ever, according to Selfridges' sales data, generating more than £1.5 million more value than projected with a budget of £200,000.
CLOSE-UP: LIVE ISSUE/BURBERRY - The once-dowdy brand is determined to maintain its cachet, Jenny Watts writes
29 Nov 2002 | by JENNY WATTS
Burberry, the 150-year-old fashion company founded by Thomas Burberry, will always be associated...Jonasson, the creative director of Made, Leo Burnett's sister fashion agency, believes that a fashion house ... products and blue jeans with some success. "Burberry is a good example of an old-fashioned, quite boring ... advertising isn't everyone's cup of tea. "It's really boring," Jonasson says. He argues that more fashion ...
STOP PRESS: Burberry announces core earnings rise
21 Nov 2002
Burberry, the fashion brand, has announced a 32% rise in core earnings and a £55.1m pre-tax profit
Howies holds art exhibition
21 Nov 2002
Howies, the youth fashion brand for cyclists, skateboarders and footballers, is holding an art
Optimedia wins £30m Gap media from Mediaedge:CIA
14 Nov 2002 | by Jeremy Lee,
Optimedia, which handles a number of clients in the fashion sector, will work on the Gap business in the key British, German and French markets. The pitches were held at Gap's San Francisco headquarters ... put under increasing pressure from more recent rival entrants into the high-street fashion sector ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
