to remove filtersCoke and Pepsi look at redesigned packaging
10 Dec 2002 | by Staff,
demand in a subtle fashion. It is thought that Coca-Cola might be aping this approach, rather than ...
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Fast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
and products will be a turnoff," it says. Fashion-wise, young people will reject glamour in favour of all ...
2002 IPA EFFECTIVENESS AWARDS: BRONZE AWARD - MR KIPLING
05 Dec 2002
Mr Kipling might have made some exceedingly good cakes, but he was old-fashioned and the brand...on an old-fashioned personality. Saatchi Saatchi went back to basics and reinvented Mr Kipling as a man ...
2002 IPA EFFECTIVENESS AWARDS: SILVER AWARD - HOVIS
05 Dec 2002
British Bakeries not only had to rebuild the value of the bread category but it also had to revitalise its own brand, which was seen as old-fashioned. If it just put up the price of Hovis, sales would drop like a stone. The agency determined that Hovis was in the wrong market. Although it was strong ...
Stella Artois and Lowe stick with print theme
29 Nov 2002 | by JOHN TYLEE
The executions, breaking next month in monthly style and fashion magazines, are a development of the now familiar idea of featuring valuable objects that have been damaged because they've been used to open a bottle of Stella. They use the strapline: "Reassuringly expensive." The items appearing ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Private View 2000s
22 Nov 2002 | by RICHARD SAUNDERS, a creative director at J. Walter Thompson London
, however, persuading us Brits to drink tea in this peculiar fashion is clearly a whole new ball game (as ... balls old-fashioned 20th century folk used to lob into the wash. What is a Mum, indeed? Well ...
THE FIRST 100 YEARS OF JWT & UNILEVER 1902-2002: Unilever's Brand Guardian
22 Nov 2002 | by AMANDA HALL, a profile writer for The Sunday Times business section
writing. Great - not necessarily fashionable - but great writing. For me that is what makes the difference ...
Superbrands case studies: Gordon's
01 Nov 2002
including orange and, amongst the most fashion conscious, cranberry juice. At the Gordon's distillery ...
DIRECT CHOICE: Highland Park
24 Oct 2002 | by VAUGHAN LONSDALE, creative director, Rocket Science
Stories comprises a selection of unlikely tales from the Orkneys, of which some are true. The old-fashioned ...
PRIVATE VIEW: Jaspar Shelbourne, the executive creative director at J. Walter Thompson
18 Oct 2002
is heaven for fashion addicts Agency: BMP DDB Writers: Amber Casey and James Sinclair Art directors ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
