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Fast food out but tribes and anti-glamour in for 2003

and products will be a turnoff," it says. Fashion-wise, young people will reject glamour in favour of all ...

WHY CLIENTS GO SOLO: In the current economic downturn, are agencies an expensive luxury?

quick-fire, low-cost work. Many fashion, perfume and luxury marques don't use agencies and Jones puts ... be communicated: "They know the photographers, models, studios and settings. With fashion brands, it's pure image ... , easyJet had Stelios offering good old-fashioned value. But as the enterprise has grown and Stelios ...

DIRECT BRIEFS: New Look appoints Hoseasons Marketing

New Look, the fashion retailer, has taken on the services of Hoseasons Marketing Systems

Barrett Cernis creates Fortnum debut

that it is expensive and old fashioned.

Direct mail generates £25.1bn in sales

The nationwide study found that 40% of UK consumers said they had made purchases through the direct mail medium, with an average annual spend of £500. Clothing was the most popular item bought via the medium, with consumers spending £12.4bn a year, or 49% of the total, on fashion. Spend on electrical ...

REVIEW: New Look is holding an agency pitch

New Look, the high-street fashion chain, is holding an agency pitch in advance of its first brand

Optimedia snatches £30m Gap account from Mediaedge:cia

Optimedia, which handles a number of clients in the fashion sector, will work on the Gap business in the key British, German and French markets. The pitches were held at Gap's San Francisco headquarters ... put under increasing pressure from more recent rival entrants into the high-street fashion sector ...

B&Q uses fashion as DIY inspiration

: the catwalks of the world's leading fashion shows....such as radiators into fashionable accessories. Products of the strategy will include a power tool designed by a ... , Form. Roth believes B Q's transformation into a "fashion brand" needs to be matched by monitoring fashion and colour trends in the way that department stores and clothing retailers have done for years ...

BRAND HEALTH CHECK: Courts

Can Courts enhance its shopping experience? Courts has an image problem: it is seen as old-fashioned

BRANDING: Design Choice - IKEA catalogue

of IKEA families living the IKEA dream. All it needs are a few ads from the likes of Gap, fashion advice ...

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Mobile

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.