17 Dec 2002
| by Jennifer Whitehead,
and products will be a turnoff," it says.
Fashion-wise, young people will reject glamour in favour of all ...
06 Dec 2002
| by LUCY AITKEN
quick-fire, low-cost work. Many fashion, perfume and luxury marques don't use agencies and Jones puts ...
be communicated: "They know the photographers, models, studios and settings. With fashion brands, it's pure image ...
, easyJet had Stelios offering good old-fashioned value. But as the enterprise has grown and Stelios ...
05 Dec 2002
New Look, the fashion retailer, has taken on the services of Hoseasons Marketing Systems
22 Nov 2002
| by JOHN TYLEE
that it is expensive and old fashioned.
19 Nov 2002
| by Claire Billings,
The nationwide study found that 40% of UK consumers said they had made purchases through the direct mail medium, with an average annual spend of £500.
Clothing was the most popular item bought via the medium, with consumers spending £12.4bn a year, or 49% of the total, on fashion.
Spend on electrical ...
15 Nov 2002
New Look, the high-street fashion chain, is holding an agency pitch in advance of its first brand
15 Nov 2002
| by JEREMY LEE
Optimedia, which handles a number of clients in the fashion sector, will work on the Gap business in the key British, German and French markets.
The pitches were held at Gap's San Francisco headquarters ...
put under increasing pressure from more recent rival entrants into the high-street fashion sector ...
14 Nov 2002
| by MARK KLEINMAN
: the catwalks of the world's leading fashion shows....such as radiators into fashionable accessories.
Products of the strategy will include a power tool designed by a ...
, Form.
Roth believes B Q's transformation into a "fashion brand" needs to be matched by monitoring fashion and colour trends in the way that department stores and clothing retailers have done for years ...
14 Nov 2002
| by SAM SOLLEY
Can Courts enhance its shopping experience? Courts has an image problem: it is seen as old-fashioned
31 Oct 2002
| by WAYNE ATTWOOD, Creative director, KLM
of IKEA families living the IKEA dream.
All it needs are a few ads from the likes of Gap, fashion advice ...