18 Dec 2003
| by Ben Carter
Red Bull is making its first foray into the lucrative fashion industry, with the launch...registrations.
The first event will take place next September, culminating in an annual fashion show ...
to support the event is being considered.
Red Bull's move into fashion marks an expansion of its ...
(Marketing, November 20), hopes to build on its popularity by offering an entry to the fashion industry ...
18 Dec 2003
The 1m campaign will run across 150 of the UK's most heavily trafficked web sites, including yahoo.com, ebay.com and lastminute.com.
Developed by Agency Republic, it will be centred on an interactive game, based on the old-fashioned hoop and wire co-ordination game, to see whether players' hands ...
17 Dec 2003
| by Ben Carter,
LONDON - Red Bull is making its first foray into the lucrative fashion industry, with the launch...registrations.
The first event will take place next September, culminating in an annual fashion show ...
programme to support the event is being considered.
Red Bull's move into fashion marks an expansion of its ...
to build on its popularity by offering an entry to the fashion industry to people from all walks of life ...
11 Dec 2003
| by Barry Clarke OBE, ex-chairman of Proximity London, a member of the Change Agency group of independent consultants and a member of The Marketing Society
We live in an age where 15-year-olds compare the buying ethics of fashion chains as a homework assignment and change their brand preferences accordingly.
Business news is everybody's news. Consumers take notice not only of product content and performance, but also labour exploitation, environmental ...
11 Dec 2003
This book provides a look at a topic enjoying fashionable status. Whatever you want to call it - internal branding, internal communications, employer brand all come to mind - Dunmore has skillfully amassed a balance of theory and practical advice around what he terms internal marketing strategy (IMS ...
11 Dec 2003
| by Louella Miles
reportage masquerading as 'important' information. It uses a fashionable label to sell something entirely ...
and intelligent analysis.
In another moment of fashion madness, observations once labelled as insights, become ...
04 Dec 2003
| by Ben Bold,
LIDA to handle the marketing for his family-run fabric and fashion venture...., the fashion industry and small businesses, such as interior designers.
Once the web site is finished, LIDA ...
04 Dec 2003
London Fashion Week in 2004.
04 Dec 2003
| by Ben Bold
to handle the marketing for his family-run fabric and fashion venture...., the fashion industry and small businesses, such as interior designers.
Once the web site is finished, LIDA ...
04 Dec 2003
broad lifestyle approach, to encompass food, fashion, beauty, finance and product launches ...