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Opinion: Brands are now judged on what they do, not say

We live in an age where 15-year-olds compare the buying ethics of fashion chains as a homework assignment and change their brand preferences accordingly. Business news is everybody's news. Consumers take notice not only of product content and performance, but also labour exploitation, environmental ...

MARKETING MIX: Book of the week

This book provides a look at a topic enjoying fashionable status. Whatever you want to call it - internal branding, internal communications, employer brand all come to mind - Dunmore has skillfully amassed a balance of theory and practical advice around what he terms internal marketing strategy (IMS ...

MARKET RESEARCH: Living their lives

reportage masquerading as 'important' information. It uses a fashionable label to sell something entirely ... and intelligent analysis. In another moment of fashion madness, observations once labelled as insights, become ...

Clothes brand O'Neill renews MTV sponsorship deal

provides us with a great opportunity to bring the interests of our target group -- namely sports, fashion ...

Chrysler under fire for supporting 'sexist' 'Lingerie Bowl'

was pitched to us as a lingerie fashion show and an athletic event. The players are practicing twice a week ...

Pomegranates predicted to be the hot flavour of 2004

" will be fashionable. Both agree that everything old is new again -- from confectionery, according to Mintel ...

Abercrombie & Fitch pulls raunchy clothing catalogue

NEW YORK - Preppy US fashion label Abercrombie & Fitch has pulled a Christmas catalogue featuring

MEDIA: New editor for Company

White has been in her current role at the National Magazine Company title since 2000, but no date has been fixed for her to take over from Baker. White said fashion would remain a key part ... in our health pages. Similarly, if you are in interiors, ask if we would ever use them in a fashion ...

Wallpaper Group launches Navigator travel magazine

sections with features on architecture, design, fashion and art. The first edition of Navigator, which ...

Saatchis apes scent ad for St Mungo's

The print ad for London's leading homelessness charity, St Mungo's, pictures a man sleeping rough in the doorway of a Paul Alexander shop. In the style of a perfume sampler normally found in a fashion magazine, the copy reads "eau de toilette" at the foot of the page. The ad also features a strip running down ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.