11 Dec 2003
| by Barry Clarke OBE, ex-chairman of Proximity London, a member of the Change Agency group of independent consultants and a member of The Marketing Society
We live in an age where 15-year-olds compare the buying ethics of fashion chains as a homework assignment and change their brand preferences accordingly.
Business news is everybody's news. Consumers take notice not only of product content and performance, but also labour exploitation, environmental ...
11 Dec 2003
This book provides a look at a topic enjoying fashionable status. Whatever you want to call it - internal branding, internal communications, employer brand all come to mind - Dunmore has skillfully amassed a balance of theory and practical advice around what he terms internal marketing strategy (IMS ...
11 Dec 2003
| by Louella Miles
reportage masquerading as 'important' information. It uses a fashionable label to sell something entirely ...
and intelligent analysis.
In another moment of fashion madness, observations once labelled as insights, become ...
09 Dec 2003
| by Staff,
provides us with a great opportunity to bring the interests of our target group -- namely sports, fashion ...
09 Dec 2003
| by Staff,
was pitched to us as a lingerie fashion show and an athletic event. The players are practicing twice a week ...
05 Dec 2003
| by Staff,
" will be fashionable.
Both agree that everything old is new again -- from confectionery, according to Mintel ...
05 Dec 2003
| by Staff,
NEW YORK - Preppy US fashion label Abercrombie & Fitch has pulled a Christmas catalogue featuring
05 Dec 2003
| by Adam Hill
White has been in her current role at the National Magazine Company title since 2000, but no date has been fixed for her to take over from Baker.
White said fashion would remain a key part ...
in our health pages. Similarly, if you are in interiors, ask if we would ever use them in a fashion ...
05 Dec 2003
sections with features on architecture, design, fashion and art.
The first edition of Navigator, which ...
05 Dec 2003
| by Rachel Gardner
The print ad for London's leading homelessness charity, St Mungo's, pictures a man sleeping rough in the doorway of a Paul Alexander shop.
In the style of a perfume sampler normally found in a fashion magazine, the copy reads "eau de toilette" at the foot of the page. The ad also features a strip running down ...