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Red Bull extends into fashion with annual UK show

Red Bull is making its first foray into the lucrative fashion industry, with the launch...registrations. The first event will take place next September, culminating in an annual fashion show ... to support the event is being considered. Red Bull's move into fashion marks an expansion of its ... (Marketing, November 20), hopes to build on its popularity by offering an entry to the fashion industry ...

Red Bull extends into fashion with annual UK show

LONDON - Red Bull is making its first foray into the lucrative fashion industry, with the launch...registrations. The first event will take place next September, culminating in an annual fashion show ... programme to support the event is being considered. Red Bull's move into fashion marks an expansion of its ... to build on its popularity by offering an entry to the fashion industry to people from all walks of life ...

Bacardi likely to axe Vinnie after drunken air rage row

too closely in eye-watering fashion by grabbing his groin. The future of Jones in the "Welcome ...

CLOSE-UP: Live Issue - It's time to look back, take stock and think ahead

how old-fashioned even the Channel 4s of this world are. 2004: We'll be trying to see if that was a ...

CAMPAIGN MEDIA AWARDS 2003: The News Group Newspapers Award - Best Alcoholic Drinks and Tobacco Campaign

Smirnoff's seeding campaign for the launch of its Black Ice variant for men involved developing an entirely new media idea. Its pre-launch campaign included inserting postcards in jean and jacket pockets in fashion shops, sticking stickers to mirrors in hair salons and attaching branded labels to vinyl records ...

WORLD: GALLERY

to establish the Chinese clothing brand among both fashion buyers and young male shoppers. Luogan, with its mix'n'match fashions, wants to capture the attention of fashion-conscious young men in China. The television and print ...

OPINION: BEALE ON ... ARCHERS

market fickle with fashion, while rapidly maturing taste buds mean that older drinkers are forever ...

THE CAMPAIGN ESSAY: THE PROCUREMENTF PARADOX

aside old-fashioned ways and show themselves able to embrace new ways of working that suit us better ...

Lowe promotes Stella's Draught Barrel with fresh work

The campaign, which breaks next month, will support the introduction of Stella Artois' Draught Barrel, containing five litres of lager. The manufacturer of Stella, Interbrew, claims the product will allow home drinkers to enjoy pub-quality lager. Lowe created the ads, which will run in fashion ...

Caviar discarded in favour of Stella in Lowe print work

The campaign will appear in fashion and style monthlies to promote the Draught Barrel, which contains five litres of Stella Artois and allows drinkers to pour pub-quality pints. The images include a can of caviar being eaten by a cat, a whole Parma ham at the bottom of a dustbin and a discarded ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.