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Viacom signs deal with E! Entertainment Television

The company will sell airtime for E! Entertainment Television UK, a newly launched channel on Sky Digital. The channel launched earlier this month as part of the Sky Digital Family Pack and offers programming dedicated to the world of entertainment such as 'Celebrity Homes', 'Fashion Emergency' and 'Behind ...

PUBLISHING AGENCIES: A REFRESHING READ

products sold by Superdrug, but there seems to be a happy compromise here, with features on fashion and beauty that are not confined to what can be piled into the shopping trolley. The fashion feature ... , but also fashion, real-life stories, homes, celebs, competitions. For Superdrug's smart, price-savvy, sassy ...

CLOSE-UP: NEWSMAKER/TONY GRANGER - Why Saatchis has hired another Johnny Foreigner

no car, fashion or irline accounts, and instead of seeing the negative aspects of the work involved ...

NEWS BRIEFS: Levi-Strauss hires Cunning Stunts

credibility in the underground music scene and build anticipation among fashion-conscious consumers.

Hachette women and teen titles to benefit from Adidas Colours deal

the creative potential of our titles." The deal was developed by in-house editorial and fashion teams ...

BRAND HEALTH CHECK: Uniqlo - How can Uniqlo regain its initiative in the UK?

of American capitalism, offering basic fashion at knockdown prices. But Uniqlo has hit a stumbling block ... 's president has often stated his desire to emulate the performance of The Gap, the US-based fashion chain ... crafted ads of 'real people' expressing their 'individualism'. Close-up fashion shots of pristine products ...

Ben joins Trace for UK launch

on music, fashion and the arts. The launch issue will have a 30,000 distribution ...

In Style enlists top designers for T-shirt covermount

LONDON - In Style, IPC Media's women's fashion title, is aiming to boost sales of its March issue...as editor, former More editor Tammy Butt as her deputy and Tamasin Doe as fashion director. In the latest ...

Hachette secures Adidas deal across girls titles

The deal, through Adidas's media agency PHD, includes the back covers of the March issues of Sugar and B, out this week. Both feature models posing in Adidas clothing, with coverlines in the magazines' house styles. The covers were shot by the magazines' editorial and fashion teams to an Adidas Colours ...

The Brand Council case studies: Apple

and must-have fashion accessory. Subsequent releases have included psychedelic and Dalmatian patterns and are as likely to find their way into style bibles as any conventional fashion brand. Apple has gained its edge ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.