29 Nov 2004
| by Daniel Farey-Jones,
Freemans, the catalogue-based clothes company, has asked Entire to create new treatments for ads and inserts. These new creatives are aimed at younger consumers, who are more attracted by specific fashion brands.
The work involves moving away from the standard "female model in latest fashion" formula ...
04 Nov 2004
| by Daniel Farey-Jones,
by fireworks.
For the boys with toys it developed posters and print ads mimicking fashion magazine spreads, showing attractive models scarred by fireworks and contrasting the cost of high-fashion items worn ...
03 Nov 2004
| by Ben Bold,
The electrical retailer is examining the way it targets customers. Helen Vinken, head of marketing communications, said PowerHouse was keen to use direct marketing in a "cleaner and clearer" fashion.
Most of the chain's current promotional work consists of radio and press ads, leaflet drops, and inserts in both ...
03 Nov 2004
| by Ben Bold
The electricals retailer is examining the way it targets customers and is likely to employ a direct marketing agency in the near future.
Helen Vinken, head of marketing communications, said PowerHouse was keen to use direct marketing in a 'cleaner and clearer' fashion.
Most of the chain's current ...
28 Oct 2004
| by Daniel Farey-Jones,
prize draw gathers email addresses by offering the chance to win £700 from fashion store Harvey Nichols ...
27 Oct 2004
| by Carolyn Barnes, Client services director, Carlson Marketing Group
themselves in their own particular fashion and then dig their heels in (usually pink plastic heels) when you ...
25 Oct 2004
| by Daniel Farey-Jones,
to update brand perceptions of Guinness World Records, overcome its 'old-fashioned' image and make it cool ...
11 Oct 2004
| by Staff,
at Tequila Manchester, said: "As an agency, we have masses of experience within the fashion mail order ...
08 Oct 2004
), the purchase of co-branded products (such as music CDs), or fair trade fashion items (such as People Tree fair ...
10 Sep 2004
| by Staff,
LONDON - Selfridges is launching a fashion-led customer title called Selfridges Tribune through...contain a glossy fashion shoot by the New York photographer Cedric Buchet.
Some of the images will also ...