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Entire's creative team celebrates three creative wins

Freemans, the catalogue-based clothes company, has asked Entire to create new treatments for ads and inserts. These new creatives are aimed at younger consumers, who are more attracted by specific fashion brands. The work involves moving away from the standard "female model in latest fashion" formula ...

WWAV ads use guilt factor to curb fireworks danger

by fireworks. For the boys with toys it developed posters and print ads mimicking fashion magazine spreads, showing attractive models scarred by fireworks and contrasting the cost of high-fashion items worn ...

PowerHouse sees role for direct in Christmas run-up

The electrical retailer is examining the way it targets customers. Helen Vinken, head of marketing communications, said PowerHouse was keen to use direct marketing in a "cleaner and clearer" fashion. Most of the chain's current promotional work consists of radio and press ads, leaflet drops, and inserts in both ...

Direct News: PowerHouse reviews customer targeting

The electricals retailer is examining the way it targets customers and is likely to employ a direct marketing agency in the near future. Helen Vinken, head of marketing communications, said PowerHouse was keen to use direct marketing in a 'cleaner and clearer' fashion. Most of the chain's current ...

Guinness sends out sandpaper in smooth TMW mailer

prize draw gathers email addresses by offering the chance to win £700 from fashion store Harvey Nichols ...

Direct news: Direct choice - Mothercare

themselves in their own particular fashion and then dig their heels in (usually pink plastic heels) when you ...

Guinness Book of Records runs Christmas roadshow

to update brand perceptions of Guinness World Records, overcome its 'old-fashioned' image and make it cool ...

Otto UK appoints Tequila Manchester for eCRM task

at Tequila Manchester, said: "As an agency, we have masses of experience within the fashion mail order ...

A different kind of donation: 18-30s and charity

), the purchase of co-branded products (such as music CDs), or fair trade fashion items (such as People Tree fair ...

Selfridges launches fashion-led Tribune magazine

LONDON - Selfridges is launching a fashion-led customer title called Selfridges Tribune through...contain a glossy fashion shoot by the New York photographer Cedric Buchet. Some of the images will also ...

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