to remove filtersCampaign: Second Opinion
22 Oct 2004
Grappa MD Michael Saxton has worked on campaigns for fashion retail and football clients....females would make sense. The challenge is to balance the fashion and footy credentials. The PR team got ...
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News Analysis: Will consumer PR revive hurt M&S?
19 Nov 2004
dangerous game because everyone thinks M&S is theirs and the fashion press do tend to hold vendettas.' Mid-market newspapers are under enormous pressure to carry M&S stories. 'Fashion journalists on the Daily Mail and The Daily Telegraph will get kicked if they miss a story on M&S,' he adds. Claudia Croft, fashion features ...
Campaign: Hasbro resurrects My Little Pony brand - Consumer PR
10 Sep 2004 | by Donna Werbner
My Little Pony as the latest fashion craze within the target audience. Strategy and Plan The team ... ranges. To interest the fashion press, the team asked London Fashion Week designers, such as Tracey Boyd ... -retail trade press. National lifestyle and fashion press were offered exclusives in an effort to ensure ...
News Analysis: Tesco's PR battle to stay at the top
30 Apr 2004
. Although Tesco uses Beechey Morgan for fashion and beauty product work and Maitland for some investor ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
