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Technology: Gadget Revolution
27 Feb 2004 | by Adam Hill
Gadget promotion is now more about fashion and lifestyle than technology, as Adam Hill discovers....gadgets; they have become fashion accessories. Firefly managing director Claire Walker says 'celeb feeding ... , it sponsored clubbing, gaming and fashion outlet Joystick Junkies, the Edinburgh International Games Festival ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
