to remove filtersRetail News brief: Sonneti offers European return flights
15 Dec 2004
Sonneti, the fashion brand, is offering free European return flights with purchases of limited
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Retail News brief: Shoefayre to expand SF
22 Dec 2004
Shoefayre, the low-price footwear company, is to expand its young fashion shoe chain, SF, from 23
Cindy Crawford under fire for signing as face of fur label
08 Dec 2004 | by Sam Matthews,
the fashion title Women's Wear Daily that the photographer was an animal rights activist and the Peta logo had ...
Sector Insight: Women's underwear - Beyond the basics
08 Dec 2004 | by Jane Bainbridge
While their very nature means steady sales of essentials, fashion trends are a growing factor....% of the total market, with lingerie at 31%. A growing trend in this market has been for high-street fashion ... , so fashion drives the category. The main areas of innovation are in colours and fabrics. Bras ... of conventional knickers, although bigger styles are making a comeback. The fashion for hipster trousers ...
Brand Health Check: Gola
08 Dec 2004 | by Drew Barrand
of global rivals. Will a fashion-led strategy help it regain its cool?...itself as a broader, fashionable brand. It has used its perceived iconic status to introduce clothing ... sportswear brand by its core audience of 16- to 18-year-olds. In response, Gola countered that as a fashion ... a niche market in women's sport, Gola should focus on becoming a fashion-only brand using ...
Fashion brand FrostFrench to revise identity with WMH
01 Dec 2004 | by Staff,
LONDON - FrostFrench, the London fashion brand set up by actress Sadie Frost and designer Jemima
Branding News: FrostFrench set to revise identity
01 Dec 2004
FrostFrench, the London fashion brand set up by actress Sadie Frost and designer Jemima French, has
Branding News: Carhartt repositions as workwear brand
01 Dec 2004 | by Emily Rogers
is subject to the whims of fashion, even though the brand has never explicitly positioned itself as fashion ... the clothes will be rolled out to retail outlets from next autumn. Unlike Carhartt's fashion range ...
Adidas develops MTV football programme to back F50+
30 Nov 2004 | by Staff,
. They will focus on their interests off the pitch, in particular core youth interests such as music, fashion ...
Krups to launch high-fashion line of kitchen accessories
24 Nov 2004 | by Staff,
The move will see the luxury brand competing with manufacturers such as Dualit and Porsche that already produce high-fashion items for the kitchen. Krups has appointed integrated agency Armadillo to create packaging and in-store display material for the launch later this month. Krups is part of French ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
