to remove filtersBrand Health Check: Carphone Warehouse
01 Dec 2004
. Rebrand - and quickly. - Create partnerships in areas such as music, fashion and film to give the brand ...
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Posterwatch: Nokia - 'The fashion collection'
08 Dec 2004 | by Neil Hurman Managing partner, Manning Gottlieb OMD
You know how old paper-based media companies are often referred to as 'cut-down trees' businesses? And how Nokia was a hero of the communication technology revolution that prompted such displays of new media cleverness?
Special Report: Pan-Asian Media - The rise of branded content
19 Nov 2004 | by Lucy Aitken
Unilever's cosmetics brand Lakme is the title sponsor of a new Mumbai-based reality TV show. From February 2005, Star's new entertainment channel, Star One, will broadcast Fashion House, a reality show ... of Fashion House, which was set in Rome and screened in the UK on Channel 4. For broadcast on Star One ...
The Work: Private View
19 Nov 2004
- fashioned telly ads. I like these. Simple and direct. The premise is that if you don't lock your home ...
Amanda Aldridge on retail: High street needs specialist attitude to mobile
17 Nov 2004
and fashionable, only the latest models will do, so they will prefer to shop at a specialist store. By contrast ... this to the two broad churches of consumer approaches to buying a car: viewing it as a status symbol or fashion ...
Raymond Snoddy on media: 3G is great news unless you're paying the bill
17 Nov 2004
on Cup Final day. Call me old-fashioned if you like, but the achievements of broadband seem much more ...
Media: Strategy Analysis - Media beathes life into O2 promotion
29 Oct 2004
for me to be. Nor can I say I "experienced" anything other than good, old-fashioned advertising ...
The Work: New Campaigns - UK
29 Oct 2004
manager, Graham Brown Brief: Create a campaign that makes Graham Brown synonymous with fashionable ...
3 posters to tap into chav culture
27 Oct 2004 | by Ben Carter
'Chav' was named buzzword of the year in a language report from the Oxford University Press last week. It has been defined as a person who follows a particular fashion, which includes branded baseball caps and/or big gold jewellery. The theme will appear as part of 3's 'Critters' advertising ...
Media: Zeitgeist - Microsoft puts a 50s veneer on its home entertainment Media Center for the future
22 Oct 2004
and replace it all with a single living-room computer. In the UK, wood is back in fashion in the design of DAB
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
