Woolworths raids Beattie for top consumer PR job
30 Jan 2004 | by Mark Johnson
as it reshuffles its comms team and steps up marketing of its children’s fashion brand Ladybird.
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O&M launches Harrods' The Designer Studio
30 Jan 2004 | by Emma Barns
The Designer Studio, its contemporary fashion room....campaign to focus attention on The Designer Studio, which will further enhance our contemporary fashion offer." Malcolm Poynton, O M's executive creative director, said: "New season fashions can't arrive ... that, while making people more aware of Harrods for contemporary fashion. In a naked kind of way." O ...
HOTLINE: Peter Howarth joins GQ as a contributing editor
30 Jan 2004
, to bolster its fashion coverage.
Antler moves to shed its ‘retired colonel’ image
30 Jan 2004 | by Dan Bloch
with the National Magazine Company, trying to interest fashion editors in looking at Antler products differently ... , backpacks and pull-along holdalls that appeal to younger travellers. The PR campaign will target the fashion ...
Luke Johnson named chairman of C4
30 Jan 2004 | by Jeremy Lee
Johnson, who, as the chairman of Signature Restaurants, owns The Ivy, takes over the 67,500-a-year post from Vanni Treves. He beat a field of candidates including the fashion retailer Stuart Rose, the chief executive of Guardian Media Group, Bob Phillis, and the former president of Coca-Cola UK, Penny ...
Media Analysis: Cashing in on home improvement
30 Jan 2004 | by Mark Johnson
Kendrick 'We devote 20 to 30 pages a month to home improvement but we also cover fashion and food. Our ...
Persil blinds Le Coq Sportif with brightness in poster ads
29 Jan 2004 | by Staff,
LONDON - Persil has teamed with fashion brands such as Slazenger and Le Coq Sportif for a new
The trainers that went too far ...
29 Jan 2004 | by Robert Gray
Are sports shoe manufacturers losing touch with reality as they battle to balance fashion.... "But the functional market is very important to them, because they know that the fashion market may ... playing a dangerous game in their desire to be fashionable in a notoriously capricious market? Today ... -issued trainers are popular with consumers who want to make a fashion statement or simply find the throwback look ...
BRANDING: Footie Chick launches range for younger girls
29 Jan 2004 | by Emily Rogers
Sports fashion brand Footie Chick is creating a sub-brand called Footie Girl to extend its female.... We aim to have Footie Chick extensively established across the UK in fashion and sports retail ...
BRANDING BRIEF: Froghair to launch next month
29 Jan 2004
Froghair, a golfwear fashion brand aimed at 18- to 35-year-olds, is launching next month supported
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
