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Gloves off for Harvey Nichols winter sales ad campaign

21 Dec 2005 | by by Jennifer Whitehead

Nichols way, combining glamorous fashion with a Harvey Nichols twist, using iconic imagery and a sense ...

Media News brief: Levi's renews sponsorship

14 Dec 2005

awards will coincide with London Fashion Week. Levi's sponsorship activity begins in the January issue

Retail choice: Bershka, Oxford Street

14 Dec 2005 | by Natasha Coverdale, senior designer, Love Branding

Bershka, the little funky sister of well-known Zara, stands proud among Oxford Street's fashion...Its brand confidence is on a par with nearby contemporaries and will attract any fashion-conscious shopper. Consumers are drawn into the store by a catwalk of inspiring mannequins that exude the brand attitude. The clear sightlines are greeted by a backlit wall and graphics that evolve with the seasons ...

Profile: Theatre director - Sally Scott Marketing director, Selfridges

14 Dec 2005 | by James Quilter

is designed for ladies who lunch, but it's for people like me who love fashion but don't have time to shop...'My shopper knows I'm secretly a hippy bohemian who probably needs to look more sophisticated, and she puts things together for me. That's the only way I can get it all done.' Fashion has been ... that led her to spend a year at Sotheby's, but this was only a precursor to her move into fashion. From ...

Helen Dickinson on retail: Throwaway society, enduring impact

14 Dec 2005

chief executive of a non-fashion retailer says they are wearing clothes that their company sells

Agency of the Year 2005: Field Marketing Agency of the Year - REL Field Marketing

14 Dec 2005 | by Bill Britt

that products got to stores in a timely fashion. REL's in-store arrangement has contributed to Sainsbury ...

Desert Island Brands - Steve Richards

12 Dec 2005

how to fashion a three-piece suite from a handful of beechnuts, CBeebies would keep the kids quiet ...

Between the Lines: Ideas in fashion at Armani

09 Dec 2005

for its jeans brand (page 1) is a refreshing marketing approach for a fashion house....High-fashion brands rarely get into bed with advertising agencies, believing they simply do not understand fashion. Armani's move shows the label is moving beyond an obsession with models and into a new relationship with ideas. ...

Mother and WCRS pitch for £10m Armani task

09 Dec 2005 | by James Hamilton

The fashion house has approached Mother and WCRS to pitch for the business, estimated to be worth as much as £10 million. Robin Derrick, the Vogue creative director and an Armani consultant, is also believed to be involved. Armani has charged the two agencies with the task of creating a "big idea ...

The Insider's Guide to Production: Technology - The future is high definition

09 Dec 2005 | by Patrick Jocelyn, Autodesk

finished the first HDCam SR commercial for the Swedish fashion house H for example, to reflect the quality ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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