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Joshua nets £15m Nestle beverages strategy

fashion gurus Trinny Woodall and Susannah Constantine. The CRM programme is part of a push by Nestle ...

This week: Marketing news from the national press

the shelves while it resolves a row with French fashion house Balenciaga. The company alleges the Tesco own ...

Topshop debuts SMS style guide through Skywire

phones, the fashion conscious can book appointments with advisers, receive advice, reserve items ...

The US: Network TV joins the digital age

events, such as Vogue's Fashion Rocks, a televised star-studded extravaganza at New York's Radio City ...

The US: Network TV joins the digital age

events, such as Vogue's Fashion Rocks, a televised star-studded extravaganza at New York's Radio City ...

Adland's Digital Revolution: The journey of an ad

'etre is pristine appearance in a timely fashion, the analogy may have some mileage in it after all. It all starts ...

Adland's Digital Revolution: Advertising's changing times

digital fashion - "we never hit a tape", Smith says. "The client reviews the ads remotely, which ...

Trendspotting goes mainstream

- wait too long and you run the risk of looking old-fashioned or, worse, wasting millions on a fad ... decline in civilised behaviour. The result is a renewed appreciation of old-fashioned values like good ...

AOL UK names Ireland as first chief marketing officer

for the infamous fashion website Boo.com, where he was chief operating officer, as well as spending seven years ...

New loyalty scheme accesses high earners through employers

with a variety of offers on premium brands in the food and wine, entertainment, travel, and fashion ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.