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Between the Lines: Ideas in fashion at Armani

for its jeans brand (page 1) is a refreshing marketing approach for a fashion house....High-fashion brands rarely get into bed with advertising agencies, believing they simply do not understand fashion. Armani's move shows the label is moving beyond an obsession with models and into a new relationship with ideas. ...

Mother and WCRS pitch for £10m Armani task

The fashion house has approached Mother and WCRS to pitch for the business, estimated to be worth as much as £10 million. Robin Derrick, the Vogue creative director and an Armani consultant, is also believed to be involved. Armani has charged the two agencies with the task of creating a "big idea ...

The Insider's Guide to Production: Technology - The future is high definition

finished the first HDCam SR commercial for the Swedish fashion house H for example, to reflect the quality ...

Roth's battle to save IPG

. "We have to start performing better for our shareholders. And we can do that best in the old-fashioned ...

The A List: (Part 1 of 11)

. Lowdown: The always fashionable and fragrant Arnold remains one of the depressingly few role models ... career move?: If I had to pick one, I'd say leaving Company to write my novel (Fashion Victim, £9.99, all ... for that lifestyle fashion advertising a la Burberry and DKNY; even at my great age, part of me still believes ...

The A List: (Part 3 of 11)

media diet?: BBC News 24, Time Out, Fashion TV, Elle Decoration. What is your favourite brand?: Wedgwood ... fashion focus and been rewarded with a circulation increase. Carroll, Jim Job: UK chairman, Bartle Bogle ...

The A List: (Part 2 of 11)

keeping the upmarket fashion advertisers happy. Bryant, George Job: Head of planning, Abbott Mead Vickers ...

The A List: (Part 4 of 11)

into planning at Bartle Bogle Hegarty. Describe yourself in three words: Pessimist, old-fashioned, quick. Where ...

The A List: (Part 5 of 11)

-professed fashionable weekend dresser has lost more than one-and-a-half stone in weight in the past 18 months, forcing ...

The A List: (Part 8 of 11)

Bernard Street, London WC1. Work tel: +44 (0)20 7278 0452. Details: Not supplied. Lowdown: A good, old-fashioned ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.