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Brand Building: Ten DM campaigns that built the brand

as old-fashioned. The magazine asked ds-j to help it change readers' perceptions. What it involved ... per cent did so after. Surveys showed that people no longer felt the magazine to be old-fashioned ...

Saturn uses video iPods to highlight design focus

to editors at lifestyle, general-interest, and fashion magazines. The devices contain a 5 minute video on the car comparing Sky with architectural and fashion landmarks, and a set of high-res photos. Saturn ... ourselves just like a fashion designer would position their next spring collection." He added: "This isn ...

Gloves off for Harvey Nichols winter sales ad campaign

Nichols way, combining glamorous fashion with a Harvey Nichols twist, using iconic imagery and a sense ...

River relaunches Weight Watchers Magazine

that feeling, so we have boosted the coverage of health, fitness, beauty and fashion, and we have commissioned ...

Nissan targets stylish female drivers with Micra C+C mailer

LONDON – Nissan is targeting fashionable women aged 25-50 for the launch of its new Micra C...roof of the Micra C+C while appealing to stylish, fashion-conscious women." The mail pack ...

Corporate videos and analysts

messages designed to be passed along in an exponential fashion, often electronically or by e-mail," she ...

January launch date set for new SCMP glossy title

issue. The subject will be appropriate to the time of year, with fashion specials appearing ...

Changing habits force BusinessWeek closure

fashion" he said. The global edition of BusinessWeek will have a stronger emphasis on Asian and European ...

New Balance rolls out a non-fashion statement

follow only one fashion trend: their own. Developed by Paprika Global, the ads will run in local fashion...The campaign features behind-the-scenes icons of Singapore's fashion industry, with the tagline, 'We don't live by fashion. Then again, we don't die by it either'. The tagline was first used in a ... personal style is not dictated by what's in fashion at the moment," said Alistair Tan, client services ...

GMA eyes female demographic via new QTV channel

Manuel Quiogue, president and chief operating officer of GMA Marketing Candies, a lifestyle guide for young girls; and Ginang Fashionista (Mrs Fashionista), which tackles beauty and fashion. JJ Calero, chairman of ZenithOptimedia, welcomed the entry of QTV. "If the channel is able to capture the interest ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.