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Campaign: Mobile brand frames pictures with fashion - Promotion
13 May 2005 | by Mary Cowlett
London Fashion Week. Objectives To create a high-fashion association for the O2 brand and encourage mobile phone owners to use picture messaging services. To build awareness of Nokia's 'fashion' handsets ... promotions offering prizes of a luxury weekend in London and tickets to a fashion show. Mission ...
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
