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Matalan calls in fashion experts to fight slump

Budget fashion retailer Matalan has hired a brace of fashion PR agencies to help it combat intense...was to reinforce the chain as 'a fast fashion network'. 'Matalan can react to catwalk fashions and get new lines ...

Oxford St shops in PR fightback

London's flagship shopping street will see a 'celebratory street party' - 'Celebrate Oxford Street - Dress to Impress' on 1 October featuring fashion, music and celebrity entertainment. Charlotte Church and Rachel Stevens are among those lined-up to perform. The brief includes promoting ...

Tie Rack looks to Italian heritage

Tie Rack, one of the symbols of 1980s yuppie culture is to use the fashion heritage of its Italian...Frangi has appointed Redhead PR to position Tie Rack as a supplier of 'luxury goods for the masses'. Recently installed group marketing director Sara Carter said the company believed Tie Rack's Italian connection had been underplayed. Redhead replaces three-year incumbent and fashion specialist Stephanie ...

Discoo.co.uk plans firm

FASHION: Online independent fashion retailer Discoo.co.uk is planning to bring in its first PR firm

Consumer PR: What's the big idea?

from the rather old-fashioned moniker of the Guild of Experienced Motorists. GEM chief executive David ...

Media Relations: 2 Minutes with... Eilidh MacAskill, Editor, Happy

. It is purely about something we all do - shopping. Happy is about beautifully shot features on fashion, beauty ... is wearing it. It has to be something that will work for our readers, whether it's fashion, beauty ... sections - Elizabeth Barnett is the beauty director, Emily Fitch Miller is the fashion director and Sarah ...

 

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