Outside to create Button celebrity
28 Jan 2005
into lifestyle and fashion press in each country F1 visits. JBL managing director Richard Goddard said Outside ...
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Emap launches women's title Health Plus as a monthly
31 Jan 2005 | by Staff,
Health Plus offers a wide-ranging mix of anti-ageing beauty and fashion, inspirational real-life stories and unique health information -- inspired by age-defying 40-plus celebrities like Kim Cattrall, Jerry Hall and Terri Hatcher. The magazine will only use coverstars who are over 40 years old and ...
Joshua nets £25m global Swatch brief
28 Jan 2005
The agency won the brief following a pitch against St Luke's and HHCL Red Cell. Joshua will develop a campaign to re-establish Swatch as the leading brand in the mass-market watch category. Competition from fashion brands such as Fossil and Guess in Europe and DKNY and Lorus in the US and the UK ...
Contact book update
28 Jan 2005
director, Paula Reed is in charge of the fashion team as style director, while Nicola Moulton is beauty ... Magazine will cover health, sex, relationships, fashion and travel. The free title will be distributed ... . Absolute Brighton, a free A4-sized lifestyle title covering entertainment, fashion and eating, launched ...
Media: A Moment with Marquis
28 Jan 2005
that was the hallmark of Salmon's previous role at the AA. Is it even possible to fashion a brand out of ITV ...
JWT sexes up with new image after 120 years
28 Jan 2005 | by Rachel Gardner
and bolster its creative firepower, is keen to banish its image as an old-fashioned, planning-based outfit ...
West Side Story meets Star Trek in Diesel musical push
27 Jan 2005 | by Jennifer Whitehead,
LONDON - Fashion label Diesel has drawn on influences as diverse as 'West Side Story' and 'Star
JWT sexes up with new corporate image after 120 years
27 Jan 2005 | by Rachel Gardner,
and bolster its creative firepower, is keen to banish its image as an old-fashioned, planning-based outfit ...
The making of the marketing genius
27 Jan 2005
to fashion, Starck designs about 100 products every year. His skill lies in taking anything to pieces ...
The Demographic Shift – 37
26 Jan 2005
you learn how to deliver v. bad news in a gentle and not in any way alarming fashion? As I have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
