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Werther's Original 'Jake's dad' by McCann Erickson
05 Jul 2006
Bendicks is aiming to update the image of its Werther's Original boiled sweets with a new TV campaign. In its first work for the confectionery brand since it took over the account last year, McCann Erickson has replaced the old fashioned-spots featuring a boy and his grandpa with a more modern family ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
