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Next initiates stores customer data push

The fashion retailer, which has suffered poor sales this year, will use the data to better target activity intended to persuade customers to visit its website, where it has been selling its range since 1999. It has approached a number of agencies about the work. Earlier this year, the retailer ...

Direct News: Next initiates stores customer data push

The fashion retailer, which has suffered poor sales this year, will use the data to better target activity intended to persuade customers to visit its website, where it has been selling its range since 1999. It has approached a number of agencies about the work. Earlier this year, the retailer ...

BDH\TBWA launches £1m campaign for Brother

sponsorship enables us to reveal our technological credentials and disrupt existing old-fashioned stereotypes ...

Vauxhall seeks brand partner

promotion and online work. Vauxhall has previously worked with brand partners including fashion retailer ...

Flourish creates Mission Possible campaign for Reed

The campaign is built around the theme "Mission Possible" to encourage potential candidates for IT roles that finding the right job can happen. The campaign includes a pack designed to look like an old-fashioned dossier case, including reel-to-reel tape machine and a "mission" to find a new job ...

Moss Bros plots customer loyalty scheme

The menswear retailer has approached a number of agencies to handle the development of the initiative. The scheme will apply to the retailer's fashion stores as well as its Moss Bros Hire business. If it is successful, it will then be rolled out across the group's other brands. Moss Bros Group operates more ...

Customised publishing on rise

Fashion-conscious women Prudential Prudential magazine Segmented by age and preference ...

Direct News: Carphone mailer in fashion focus

The Carphone Warehouse is using a flipbook-style mailing to promote its phones as fashion...The mailer, which will be sent to 70,000 16- to 24-year-old women on the retailer's database, is called The Carphone Warehouse Fashion Picker. The flipbook, created by WDMP, suggests a series of phones and tariffs to go with various outfits illustrated by characters such as The Beach Babe ...

Charity asks people to spread a smile for kids with HIV

, and challenges the old-fashioned myths that some people still hold about the virus by spoofing 1980s stereotypes ...

Shift from traditional mail order channels to online continues

putting in the biggest jump up 11% to $1.3bn; fashion and accessories was up 9% with sales of $8.6bn; home ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.