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Advertiser of the year - Marks & Spencer

they not become so dowdy and old-fashioned). Today, having undergone its catharsis, M S is a reformed ...

Next initiates stores customer data push

The fashion retailer, which has suffered poor sales this year, will use the data to better target activity intended to persuade customers to visit its website, where it has been selling its range since 1999. It has approached a number of agencies about the work. Earlier this year, the retailer ...

Campaign Media Awards 2006: Best Fashion, Beauty and Healthcare Campaign

WINNER Title: Berocca Sudoku Partnership - Staying Sharp Media agency: PHD Media director: Catherine Schrier Account director/media planner: Marek Mossakowski Creative agency: JWT Creative director: Chips Hardy Account director: Katie Johnston Account planner: Olivia Heywood Client: Bayer...

Gap reviews £30m pan-European media account

LONDON - Gap, the US fashion retailer, has kicked off a review of its £30m pan-European media

Pressure grows on Burberry as brand plans China move

LONDON - Pressure is growing on the quintessentially British fashion and accessories brand Burberry

House of Fraser mulls brand facelift to modernise image

According to The Sunday Times, the decision is a strategic one to make the retailer the "house of fashion fragrance, footwear and fun". The House of Fraser stag is thought to date back to 1909, when Fraser, Sons Company introduced the image to its drapers' stores. In 1985, the company's stag head ...

Beauty is skin deep in Remington grooming drive for men

Created by Grey London, the campaign aims to establish Remington as the first fashion and beauty brand in electrical grooming. As part of the campaign, Remington has taken the controversial step of admitting that, in life, the better you look, the happier, richer and more successful you are. The latest ...

Mark Ritson on branding: Hit by scandal? Make the most of it

at the British Fashion Awards. The crowd had a clear favourite and the usually detached atmosphere suddenly ... in the fashion cognoscenti expected her to appear. Kate keeps quiet. A little over a year ago, things were ... , she was also voted Best Dressed Woman by Glamour and given a prestigious award for Fashion Influence ...

Rise of the new premium 'pukka consumer'

, is not just a new fashion accessory of the Hollywood A list, it's actually something that consumers want ...

Supermodel Schiffer hires Fuller's 19 for image boost

LONDON - Claudia Schiffer's transformation from supermodel to fashion brand has been cemented after..., publishing and fashion products, building on her track record as one of the first iconic supermodels ... like. "This global recognition as a fashion icon will provide us with many exciting opportunities ... fashion is to people." Other high-profile figures that 19 Entertainment has handled promotion ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.