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Media Week 2007

) of any title in 17 years and, overnight, the UK s biggest-selling fashion magazine in copy sales. Also ... one day and out the next. Digital was the fashionable space to be in, but if you want powerful brand ...

Regional agencies - Expertise is key to regional dilemma

-street fashion retailer Value: 10m From: MediaVest Manchester To: Mediaedge:cia London FEBRUARY Morrisons ...

Why made-to-measure agencies can fit the bill

is by focusing on a particular market sector. M2M s Thomson claims: Fashion retailer Mango came to us because of our experience of fashion and our relationship with the publishers of Marie Claire and Cosmo. It knew ...

Burton teams up with BoysStuff

LONDON - Men's fashion retailer Burton has teamed up with men's gadget retailer BoysStuff

Trinity pledges new approach to media

The agency, which opens its doors this week, has secured three founding clients in the fashion retailer New Look, the shirt-maker Charles Tyrwhitt and the US technology company Sling Media. The direct agency Kitcatt Nohr Alexander Shaw has taken a minority stake in Trinity, which will be based ...

Esprit hires Cunning for experiential task

LONDON - Fashion brand Esprit is embarking on a national below-the-line push to highlight...The fashion brand has hired Cunning to handle the campaign, which will span a range of promotional and experiential activity kicking off later this month. As part of the push, shoppers will be given the chance to design and produce their own carry bags in-store: customers will be given a postcard on which to draw ...

MindShare adds two senior specialists

, she worked on a 6.4 million pitch for high street discount fashion chain TK Maxx, which MindShare won ...

QS seeks agency to develop direct drive

and Wales. Aside from fashion, the chain sells discounted homewares and jewellery for 1. ...

Bertozzi appointed to head of digital role at ZenithOptimedia

. ZenithOptimedia has recently won the accounts for hygiene products manufacturer IBA, fashion retailer Diesel ...

Luxury marketing group launches

Sponsored by business jet charter Bombardier Skyjet International and luxury lifestyle publication Lusso Magazine, The Luxury Network consists of 30 non-competitive premium brands drawn from a range of markets including boating, finance, fashion and hotels. Directors Andrew Lloyd and Kevin ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.