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Celebrities designing clothes - how does it influence what shoppers buy?

Kate Moss' fashion range is hogging the headlines - and flying off the rails at Topshop ... designed by the fashion icon. The model briefly appeared in the window of the store for about 10 seconds ... , go in and out of fashion. Richard Perks, director of retail research at Mintel said: "Like fashion ...

Marketing League Table: Research - Research leagues

including Standard Life, Alliance Leicester and fashion chain New Look. Similar to social-networking sites ... measures multimedia campaigns in a similar fashion, looking at the multiplier effect on mainstream media ...

How has the web changed magazine reading habits?

Women's fashion and lifestyle monthly Glamour was hit by a 7% period-on-period drop in sales and many other women's lifestyle mags experienced similar declines, writes Nikki Sandison . The worst hit by far was Emap's NW (formerly New Woman), which fell 42.9% in the first half of 2007 despite a December ...

Will a free men's magazine succeed?

. The company has already tied up distribution deals with a number of gyms and fashion retailers and is in talks ...

Marketing League Table: Contact centres

the lion's share of customer communications, many businesses still view them from an old-fashioned ...

Top contact centre league table

the lion s share of customer communications, many businesses still view them from an old-fashioned ...

Top 100 creative agencies 2007

an operation that seemed old-fashioned into something modern and relevant.

BCMA publishes branded content attitudinal consumer study

of participation Heinz Dinner Doctors, Bupa Health Show, B Q DIY Show, BMW Films and Nokia Fashion House scored ... Doctors (five), Nokia Fashion House (C4), Waitrose/Sainsbury customer Magazines, O2 Wireless Festival ... , the lowest Heard of level being 6% for Heinz Dinner Doctors followed by BMW Films (7%), Nokia Fashion House ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.