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Opinion: The Marketing Society Forum - Can Unilever justify running both its Dove and Lynx campaigns?

FIONA MCANENA, VICE-PRESIDENT INNOVATION, PEPSICO Yes. Great brands connect with people because there is a genuine insight rooted in the human condition. Dove encourages women to reject the beauty myth as shown by the fashion industry - and our own insecurities - and be at ease with our individuality. Lynx ...

Research Studios creates Parisian apartment for Chloe launch

who also appears in the Chloe fashion campaigns. The perfume will roll out in Europe, the US ...

Topshop launches Facebook application

LONDON - Topshop has made its first foray onto Facebook with the launch of Fashion Fix, a branded...for specific occasions. In the run up to Christmas, Topshop Fashion Fix will allow consumers to play a weekly ... allows online shoppers to choose from over 3000 different fashion items. Topshop recently unveiled a ...

Luxury cleaners and a return to tap water predicted

is a return to fashion for tap water, as consumers become increasingly aware of the environmental ...

Fashion brands slammed by WWF report

LONDON - The World Wildlife Fund has criticised a host of global cosmetic and fashion brands...Its report, called Deeper Luxury, ranked major fashion brands on their ethical and environmental ... fashion and cosmetic brands had been slow in embracing their responsibilities in a resource-stricken world ... who accepted millions of dollars to front fashion campaigns have a responsibility to ensure ...

Digital: Rimmel launches global web portal

The Coty-owned brand briefed RMG Connect to aim the site, which features brand ambassador Kate Moss, at 18- to 24-year-old women. The portal features video demonstrations from celebrity make-up artist Liz Pugh, fashion tips and a guide to 'the perfect Saturday' in the capital. A community section ...

NatMags to launch fashion and beauty festival

of Fashion & Beauty, in September next year....competitions, fashion shows, blogs, cocktail parties, fashion workshops, tickets to events and consumer makeovers. Money raised from 30 Days of Fashion Beauty will be donated to the UK s leading breast cancer ... , to celebrate what fashion and beauty means to the British consumer. A selection of the photographs ...

Database classifies every adult's fashion tastes

or her attitudes and behaviour toward fashion and clothes shopping....The data company says each of the UK s 47m adults fall into one of 20 female or 15 male fashions types, such as `hit and run shoppers , show string style and mainstream fathers. Fashion Segments ... established people classification tool. The new tool has been built using data from TNS Worldpanel Fashion ...

Campaign Media Awards 2007: Best Fashion, Beauty and Healthcare Campaign

of Rimmel London as a fashionable brand rose significantly. ...

Campaign Media Awards 2007: Finalists

manager: Rachel Rollason FASHION, BEAUTY AND HEALTHCARE Title: The Lynx Bom Chika Wah Wah Rally Media ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.