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Vauxhall to step up partnership activity

The appointment follows a four-way pitch handled by Creative Brief. The agency has been tasked with securing a range of brand partners and overseeing subsequent initiatives to cross-promote the products. Vauxhall has worked with several brands in the past, including fashion retailer Oasis on a short-term basis ...

Ethical marketing

strategies for navigating this moral maze, and a guide to their chances of success. The fashionable ... initiative, led by U2 singer Bono, also carry the scent of big corporations seeking a fashionable ethical fix ...

What's holding back British brands?

years British luxury brands and fashion items have started to give the French and Italians a run ...

F1 phenomenon Hamilton eyes £10m in brand ties

Fashion, male grooming, watch and sports drink brands are most likely to covet the rising British star of motorsports. Last weekend Hamilton, 22, finished second in the Bahrain Grand Prix to become the first F1 debutant to secure three consecutive podium finishes. McLaren does not allow its drivers ...

Clients experiment with in-house ad agencies

, which part-owns Cheil; Hyundai, which launched Innocean last year; and Italian fashion group Benetton ...

Chinese marque on hunt for £50m launch agency

The company, whose European headquarters are based in Belgium, is headed by former Kia managing director Paul Williams. It is planning to launch two low-priced cars -- an MPV called Fashion and an SUV called X-Pedition -- in the Netherlands and Germany this year. The marque will be available in the UK ...

The questions marketers should be asking ... but never do

in droves. The standard questions The nuances might vary by sector, and fashions come and go ...

Is royal patronage still relevant?

British jobs. Bryant has even demanded that the fashion brand be stripped of its two Royal Warrants ... range, she says. This is where contemporaneity comes into play. The warrant is a slightly old-fashioned ...

Wallpaper signs Jaguar as sponsor of its Design Awards

unique perspective on the world of design, interiors, fashion and travel." The Design Awards ... , fashion and beauty, media and travel. If you have an opinion on this or any other issue raised ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.