to remove filtersFord Ka targets youth audience as they 'have fewer credit problems'
09 Dec 2008 | by Joe Thomas
, and will be distributed in bars, clubs, fashion boutiques, universities and at music events. The packs contain QR code ...
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John Lewis adds consumer comments to website
10 Dec 2008 | by Fiona Ramsay
in ranges such as home and garden, fashion, technology and sports, but does not promote additional products ...
Branding brief: Vauxhall unveils car tax-disc holders range
09 Dec 2008
and fashion. The designers include Stuart Semple, Emma Bell and David David.
Branding brief: Coleen Rooney to endorse jewellery line
09 Dec 2008
Coleen Rooney, formerly the face of Asda's George fashion range, is endorsing a jewellery line
Branding: Hunter Boots aims for US
09 Dec 2008
The Scottish company is working with Dave, which won its account after a three-way pitch in October, to create a British heritage around the brand similar to that of fashion labels Barbour ... 's fashion brand Thomas Pink, is looking to appeal to trendsetters in New York and Tokyo, with store openings ...
Why women are the superior marketing sex
08 Dec 2008 | by Mark Ritson
fashion, those of us who made it to the Board were best of breed. I have been a marketing director, a ...
Mitchells & Butlers plans to open chain of 'quick change' concept bars
02 Dec 2008 | by Joe Thomas
The pub trade has struggled in recent years, with figures from the British Beer and Pub Association showing that 36 pubs in the UK close every week. M B hopes to counter the trend with bars whose name, fascia and interior can be adapted to reflect fashion. Although the bars will form part of a ...
Sector Insight: Pet Food and petcare retailing
02 Dec 2008 | by Jane Bainbridge
As any of the weekly gossip mags show, no self-respecting C-list celeb can be seen without a small dog, as pets have become fashion accessories. The growing humanisation of pets has created expansion in the market for pet food and petcare products, where product development trends closely mimic ...
Media brief: Evening Standard makes ES available online
02 Dec 2008
articles on shopping, fashion, travel, food and parties.
Digital & Direct: Digital choice - TopGear.com
02 Dec 2008 | by Rob Ellingham, Creative director, SMP
On entering the site, I was puzzled by the rustic backdrop. Is it a pub wall or an old-fashioned radio? Whichever, it has a great retro feel. Continue to browse, however, and you find a contrasting, slick carbon-fibre look that is every inch 21st century and symbolic of performance and style ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
