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TBWA lands Breakthrough Breast Cancer ad account

The agency has been briefed to develop a digitally led creative proposition for its Fashion Targets Breast Cancer campaign with the aim of helping it reach its 2009 income target of 800 ... will be aimed at women who shop online and have an interest in fashion. Adam Colling, the head of corporate ...

2009 is the year to rebuild trust

leaders from followers of communication fashion. Those who prosper will be able to shape our profession ...

Siren quits crumbling MFI account

key audiences, and in a timely fashion, over recent days. However in some areas, this counsel ...

Regional Focus: Scotland

a special colour supplement, Post Plus, primarily targeted at women. This contains features, fashion ...

Bauer appoints Silverpop to email marketing brief

.com , Bauer's new online luxury fashion club. Alex Pickering, Bauer's head of data services, said: "E ...

EdenCancan wins footwear brief

. The agency will roll out a media relations programme aimed at fashion magazines, supplements and national ...

Mitchells & Butlers plans to open chain of 'quick change' concept bars

The pub trade has struggled in recent years, with figures from the British Beer and Pub Association showing that 36 pubs in the UK close every week. M B hopes to counter the trend with bars whose name, fascia and interior can be adapted to reflect fashion. Although the bars will form part of a ...

Sector Insight: Pet Food and petcare retailing

As any of the weekly gossip mags show, no self-respecting C-list celeb can be seen without a small dog, as pets have become fashion accessories. The growing humanisation of pets has created expansion in the market for pet food and petcare products, where product development trends closely mimic ...

Young People - Creative solutions beat the crunch

-olds DC Thomson Circulation: 84,937 "In terms of content, Shout is more celebrity, fashion and beauty ... , beauty and fashion content. Bliss bridges the gap between the younger end of the market and the likes ...

Media brief: Evening Standard makes ES available online

articles on shopping, fashion, travel, food and parties.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.