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Top 10 Marketing moments of 2008

in the corner Light-touch regulation continued to go out of fashion as alcohol, HFSS food and even car ...

Sector Insight: Pet Food and petcare retailing

As any of the weekly gossip mags show, no self-respecting C-list celeb can be seen without a small dog, as pets have become fashion accessories. The growing humanisation of pets has created expansion in the market for pet food and petcare products, where product development trends closely mimic ...

Exposure lands Nike

The agency won the account for Nike's women's training and Nike Sportswear (lifestyle) lines after fighting off Cake and Surgery PR. The work is believed to be worth well into six figures. Raoul Shah, CEO of Exposure, said: 'Nike is a flagship brand and a fantastic challenge. For our fashion and lifestyle division ...

The Work: New Campaigns - UK

Tesco is taking an ironic look at the old-fashioned Christmas special with its new ad, created ...

Kelkoo launches cashback offer and downloadable toolbar

, Curry's, Apple Store, Vodafone and fashion brands such as Topman, Uniqlo and Debenhams. The toolbar ...

LK Bennett website lets users buy clothing worn by catwalk models in video

The video footage is from a fashion show that took place at The Dorchester during an afternoon champagne tea, featuring luxury clothes, shoes and accessories. The service has been developed by Product Magnet to let web browsers see a moving version of the clothing on a model for a more informed purchasing ...

Campaign Media Awards 2008: Best Fashion, Beauty and Healthcare Campaign

WINNER Title: Aquafresh Kids Media agency: MediaCom Media director: Chris Binns Media planner: Andy Niven Creative agency: Turner Creative directors: Adam Eagle, Gary Pope Account planners: Adam Eagle, Gary Pope Client: GSK Brand: Aquafresh Kids Range Marketing manager: Caroline Kalstromer...

Baileys launches Christmas Lounge site

on ideas and inspiration, such as fashion and lifestyle trends. The second area covers food and drink ...

Skinny models don't necessarily sell more products

zero" models, with fashion weeks in Madrid and Milan attempting to ensure that all the models appearing on the catwalk are of a weight that is deemed healthy by the Body Mass Index measure. However, fashion editors ...

Agencies line up for Chanel No 5 digital

LONDON - Chanel, the French fashion house, is approaching digital network agencies with a global

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.