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28 Nov 2008
Tesco is taking an ironic look at the old-fashioned Christmas special with its new ad, created ...
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Volkswagen high-kicks into latest campaign for new Golf
22 Dec 2008 | by Hadassah Nymark
. This commercial highlights in dramatic fashion exactly how hard that challenge was." Bearing the strapline ...
DFS targets working mums by sponsoring web soap opera
26 Nov 2008 | by Fiona Ramsay
Twofour-owned IPTV specialist Digital Bridge is launching the online soap, called Heart Soul, which will run weekly on new webTV channel and social networking site Mumspower.com. Heart Soul will follow four working mothers, touching upon childcare, employment and education, shopping, fashion ...
Vauxhall adds 'fashion' grille
25 Nov 2008 | by Staff
LONDON - Vauxhall is partnering with luxury menswear brand Simon Carter to design two special- edition grille badges for the launch of its premium saloon model, Insignia.
The World: US ads forced to adapt to the idea of 'rightsizing'
21 Nov 2008
. Back in fashion, Lovatt says, are "layaways", a payment plan in which consumers reserve merchandise ...
Skinny models don't necessarily sell more products
17 Nov 2008 | by Staff
zero" models, with fashion weeks in Madrid and Milan attempting to ensure that all the models appearing on the catwalk are of a weight that is deemed healthy by the Body Mass Index measure. However, fashion editors ...
Agencies line up for Chanel No 5 digital
13 Nov 2008 | by Caroline Lovell
LONDON - Chanel, the French fashion house, is approaching digital network agencies with a global
Raymond Snoddy on Marks & Spencer's marketing cuts
11 Nov 2008
's executive chairman, and chairman of Business in the Community and the British Fashion Council. Rose worked ...
Opinion: Recession marketing - time to prove our real mettle
04 Nov 2008 | by Alan Thorpe
partially explain why CRM as a concept went out of fashion. That has all changed now. For many ...
Lavazza launches saucy 2009 calendar
22 Oct 2008 | by Gemma Charles
Photographed by celebrity photographer Annie Leibovitz, the 2009 Lavazza calendar depicts The Italian Espresso Experience' and highlights Lavazza's authentic Italian heritage. Now in its 17 th year, the calendar aims to underpin the affinity between the Lavazza brand and fashion, art and culture ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
