to remove filtersTop 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
in the corner Light-touch regulation continued to go out of fashion as alcohol, HFSS food and even car ...
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Cobra Beer aims flavoured lagers at female drinkers
19 Dec 2008 | by Gemma Charles
Fashion Week. According to Cobra, sales of Cobra Bite have grown by 50% over the last quarter following ...
Annual: Campaign of the Year - Hovis
12 Dec 2008
the web, with little rationale beyond fashion, Hovis' bold commitment to a big, single-minded TV campaign ...
The Work: Private View
05 Dec 2008
for the most fashionable festive food!) I have long been partial to a bit of my mother's Baileys (1 ...
PepsiCo appoints chief marketing officer for global accounts
04 Dec 2008 | by Staff
and disciplined fashion across the PepsiCo enterprise." Prior to her role at Victoria's Secret, Beraud ... fashion line. She also spent five years in brand management at Procter Gamble earlier in her career ...
Mitchells & Butlers plans to open chain of 'quick change' concept bars
02 Dec 2008 | by Joe Thomas
The pub trade has struggled in recent years, with figures from the British Beer and Pub Association showing that 36 pubs in the UK close every week. M B hopes to counter the trend with bars whose name, fascia and interior can be adapted to reflect fashion. Although the bars will form part of a ...
Kelkoo launches cashback offer and downloadable toolbar
26 Nov 2008 | by Dan Leahul
, Curry's, Apple Store, Vodafone and fashion brands such as Topman, Uniqlo and Debenhams. The toolbar ...
Baileys launches Christmas Lounge site
18 Nov 2008 | by Fiona Ramsay
on ideas and inspiration, such as fashion and lifestyle trends. The second area covers food and drink ...
The Work: New Campaigns - The World
14 Nov 2008
were each invited to focus on a particular aspect of what the brand represents - fashion, gastronomy ...
Music: The brand band love-in
07 Nov 2008
up to the public in such a covert fashion. Benefits This could have backfired big time if Brown ... 'S/SONY The brand partnership The fashion retailer Bloomingdale's has teamed up this autumn with the major record label Sony to promote a mix of artists and top-end designer fashion labels. The nine mainstream ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
