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Kitcatt Nohr appoints new digital creative director

he did for the fashion design brand Ted Baker. He will work closely with the creative partner, Paul ...

Brand Health Check: Royal Mail

partner, Brooklyn Brothers For a service that is often talked about as old-fashioned and outdated ...

Mywardrobe.com plots digital push

LONDON - Mywardrobe.com, a luxury fashion online retailer, is bolstering its marketing efforts...Palmer as CRM manager, to handle the activity. Hawman was previously brand manager of fashion and media ... brands. As a result, the site is not positioned as a rival to established fashion website ASOS.com, which ...

John Lewis rolls out direct activity for fashion drive

LONDON - John Lewis has launched a direct marketing campaign to promote its autumn/winter fashion...alongside press, outdoor and digital work. The aim of the campaign is to boost men's and women's fashion ... supports John Lewis' new online fashion offering, which today as well as the recently launched customer lifestyle magazine - John Lewis Edition. The mailer carries the strap line "Invigorate your fashion sense ...

Home shopping firm N Brown buys High & Mighty menswear brand from administrators

and Fashion World businesses, has bought menswear brand High & Mighty from administrators.

Adili appoints SmartFocus Digital for email campaigns

LONDON - Online ethical fashion retailer Adili has selected SmartFocus Digital software to manage...is very important." Established in 2006, Adili sells ladies' and mens' fashions and home collections from ...

Baron Cohen's Bruno spoof lampooned by Nando's

and adopting a ridiculous Austrian accent -- in keeping with Bruno's gay Austrian fashion reporter character ...

Shop Direct hands Very.co.uk account to VCCP

networking with areas for user comments, plus a fashion concierge. It will offer 10,000 products ...

Shop Direct tasks VCCP with rebranding Littlewoods Direct as Very.co.uk

, which will launch on 5 July, will focus on fashion, mother and baby, and home and technology. A ...

Next to produce in-shop magazine

-fareast-language:#0400; mso-bidi-language:#0400;} The high-street fashion retailer is understood to be in talks ... a catalogue approach, expanded editorial content will be published online, with a focus on fashion ... it predicted that Next Directory sales will remain stable. Next is currently Britain's biggest online fashion ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.